The World as Your Audience

Video Sharing is one of the more popular uses of the latest web applications, also called widgets that are built in on the user profiles of Friendster.com social community. Social communities allow people to share and comment on the latest videos they can find online. Friendster.com allows users to tap a popular third-party website, Youtube.com, and use videos on that website to present on their user profiles.

Friendster.com has a tool called SkinFlix, which allows users to pick a video from Youtube.com and present it using a whole new package. This means that videos can be splashed up or improved using various decorations or frames. Skinflix can be used to add small stars or fireworks on particular parts or sections of the video, thereby making it more catchy and entertaining.

In terms of marketing, SkinFlix does not provide its own separate “touch”, but it can enhance a video by providing it “more icing”.

Videos play an important role in marketing products and websites on social communities. With the right video-editing tool, a web marketer can create or produce highly entertaining or funny videos, with links posted or watermarked at certain sections. SkinFlix can be used to “spice up” videos and make them more catchy to a particular audience.

Videos may contain an ad insert about a particular product or may talk about a specific service that a web marketer promotes. And since lots of people in the social community get to view these videos, chances are the amount of traffic to a particular website, where the link points to from the video will increase. High traffic volume provides a better chance for more sales and revenues.

The best way to present a marketing video on a social network user profile is by inserting funny or entertaining lines throughout the video. A web marketer has a choice of making a video on his own or with a production team

Links may be added before the opening scenes or after the closing scenes of the video. It can also be watermarked so as to appear at a particular corner of the video itself. Different variations in the link or ad may affect the marketing scheme for the video.

One of the more important things to remember when posting videos on social communities is that they should cater to the age and viewer preferences of the social community. It is not advised to show videos that are vulgar, obscene, racist or even sexual in nature. Videos may be put down or permanently removed from a user’s profile if they are not following the conditions and guidelines of the social community.

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