The term Web2.0 is not uncommon now. It has been wide across the globe and running at good pace.

This is a type of social software that has achieved great popularity lately. The whole concept of Web2.0 dates back to the era of 1960s. It is also based on the ideas of JCR Licklider on the utilizing networking computing in order to connect people. The basic idea was to enhance knowledge and learning abilities.

Today, the technologies related to the world wide web is very social. People use list sews, discussion software, usenet groups, groupware and other web based communities to link with people all over the world.

Social software has been in the people’s preference list for a long time now. There is another trend that has been just as prevalent as social software. This is known as microcontent. For instance, Banner ads are usually imported by one site from a different directory.

Web pages designed in partnerships usually collect a lot of content created by varied teams over a specific period of time. Email messages, usenet-hosted images, discussion-board posts and text messages can be the best examples of microcontent.

However, when it comes to Web2.0, there is an original microcontent drive wherein users develop various web contents. The content is usually built-in collaboration and open for the whole world.

The main point about Web2.0 discussions is its openness. The flow of microcontent among servers, domains and machines are dependant on two-way access. The whole concept of Web2.0 survives on shared services.

One of the integral part of Web2.0 is social bookmarking.

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