Most SEOs preach that link building is a cake walk. However, this is not the truth. In fact, most SEOs who provide a lot of significant links to your website usually end up getting these via purchasing these. It is a fact that purchasing links is a faster way than building up the links organically.

However, experts with a good deal of experience claim that purchasing links is a bad idea as google consider the practice as just an act to pass PageRank. In fact, the practice is a clear violation of google’s guidelines. It can have a negative impact on the ranking of your website on search results.

Google will not penalize your website if it does not detect your act of purchasing links. However, remember that there are higher chances that it will find out.

In case, you want to purchase or sell links for advertising purposes, don’t worry. Google would consider this as a valid reason. The most important thing to remember is designate the links properly as for the advertisement only.

Buying links for SEO is not a good idea. However, you can purchase these for quality traffic. Google uses inbound links in order to rank websites. Google counts the number of incoming links and then measures the relevance of your website to rank it accordingly. This actually makes sense.

Since, the practice has been abused by people; google may start ignoring purchased links. Hence, it would be better to recreate your strategy of purchasing links as an integral part of your link building campaign.

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