Most people are confused about the type of business URL they should utilize when setting up their own business blog. There are four basic options to choose from. However, there is no right answer here. Experts on the contrary feel that most people often tend to make a wrong choice.

Here are four different ways to set up a URL for your blog. There is also an analysis of the benefits and flipsides of each way you opt to adopt.

Using a free URL such as Hubspot.typepad.com or hubspot.blogspot.com:
This is a bad choice because the URL actually does not belong to you and all the links you would receive in your blog from other websites do not hold any SEO value to your main website. If you want to do a business, you need to build assets that are your own and under your control. With these URLs, you are building an asset but you don’t own and control that asset. You cannot move or change these URLs.
Sub domain of website such as blog.hubspot.com:
This is a superb idea. Most organizations have their blog on a sub domain. The search engines would treat these as the portions of the main website.
Use a fold of website:
This is also a great idea. It is independent of your company website and provides you more flexibility in branding
A new domain such as smallbusinesshub.com:
Now, this option can create a lot of work for you. However, this can be a great idea as long as you know the challenges you create for yourself.

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