Corporate blogging may include a lot of benefits and this is the reason that it is desired most bloggers across the globe. However, Corporate blogging also has its own risks. There are several times when the whole concept of Corporate blogging failed to produce results. Here are some of the common issues related to Corporate blogging.
Not flexible – It may be possible that a blog is not the right sort of company for you. Some companies are so rigid that Corporate blogging may not really help them. Remember that the unique characteristics of a blog may not blend well with every organization.
Editorial control – It is very important for a blog to posses personal, unique and convincing voice. It should capable of stimulating one’s passion and instantly connect with the readers. It should also not ignore critical issues.
Unfamiliarity with the structure of a blog – You need to know that a blog has many unique components that provide them niche qualities. Use of blog software makes the whole process easy. However, the problem arises when companies misunderstand blogs for bulletin-style announcement, newsletters or news feed.
Misunderstanding audience – It is very important to know that the blog is not similar to your typical customer base. Blog reader are passionate, tech savvy and very inquisitive.
Domain and URL issues
– There are also many domain and URL issues that make the whole Corporate blogging a total no-no.
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Steve,
1. SEO: The majority of platforms and themes are NOT fully optimized for search engines. That means that your site may not be reaching its fullest potential.
2. Strategy: Most businesses don’t work on a pre-emptive strategy that takes rich keywords and phrases into consideration for targeting SEO traffic. One of the reasons why blogging has become so prevalent is that search engines love relevance, recency and frequency. If your next prospect is arriving through a search result to your blog, what’s your conversion strategy?
3. Writing copy: Most companies aren’t familiar with making copy scannable. Folks don’t ‘read’ web pages, they scan them. So use of headings, bullets, bold, as well as pithy posts have greater impact.
Great post!
Doug