1. SEO: The majority of platforms and themes are NOT fully optimized for search engines. That means that your site may not be reaching its fullest potential.

2. Strategy: Most businesses don’t work on a pre-emptive strategy that takes rich keywords and phrases into consideration for targeting SEO traffic. One of the reasons why blogging has become so prevalent is that search engines love relevance, recency and frequency. If your next prospect is arriving through a search result to your blog, what’s your conversion strategy?

3. Writing copy: Most companies aren’t familiar with making copy scannable. Folks don’t ‘read’ web pages, they scan them. So use of headings, bullets, bold, as well as pithy posts have greater impact.

Great post!
Doug