Google has come up with some fabulous changes in it’s algorithm of ranking. It is very important to learn about these rules to work for better search engine optimization.

Here are some rules according to the google PageRank algorithm:

1. Rule one – Relevant Inbound Link:
   In case, you have determined to rank really high with google, you must concentrate on a lot of relevant and quality inbound link. The links that you obtain from other websites are actually the paths to your websites for all the visitors and search engine crawlers. Relevant inbound links possess high page rank and this tends to enhance the value of your website with google.
2. Rule two – Know your competition:
   ‘Rank’ has a respectable and significant position for a website in the natural search results of a search engine. You must know how competitive the keyword or search term is that you want to highly rank for. With less of competition, you can easily get the 1st page search results.
3. Rule three – The right keywords:
   You can hit the right customer with appropriate keywords for your website.
4. Rule four – Keyword selection:
   It is extremely important to research your keyword accordingly. You may also use some good tools for the same.
5. Rule five – The content:
   In order to fair high ranking, you must write compelling content.

Popularity: 4%