Do you own a website? Do you manage a website? If yes, you need to be aware of the importance of your website’s statistics or log files. The data will provide you great insights on the usability of your website. You would also come to know about the errors in your HTML code. An analysis on log file and SEO will tell you a lot about the popularity of your website.

Here are some of the variables that you require to examine on a monthly or weekly basis to make sure that your website design and page optimization is or the good track:

1. Entry paths:
   Most of the websites can be easily developed and analyzed around the visitor pathways’ concept. You require to have a good idea of the main pathways that clients take through your website. This will keep tabs on page optimization and conversions effectiveness.
2. Top exit pages:
   These are pages that visitors click away from your site. These are really useful because these can tell you a lot about any technical problem that exists within a page, your site design breaking the strategic pathway and any thing that stops visitors clicking your web page.
3. Single access pages:
   These are the pages that exist on the entry and seen just before any visitor clicks away from your website.
4. Top entry pages:
   You must track these pages in order to measure the overall success of your SEO campaign.
5. Page refreshes:
   You need to monitor these pages every month through the stats in order to make sure that no usability issues exist for the visitors.

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