Here’s a simple way to get the owner onside in many businesses.

Just go in there and buy something. It doesn’t matter who serves you just ask them: “Do you own this business yourself?”

If you don’t speak to the owner directly you can ask the staff member who serves you who the owner is. Be careful how you do this of course.

You could say, for example, “You’ve given me such wonderful service would it be possible for me to speak to the owner of this business so I can tell him what a great job you did?”

If the business has a low transaction value like a restaurant it’s easy to go to 1 or 2 in a day without breaking the bank.

But what do you do if it’s a car dealership or a business where buying something just to get to see the owner is impractical?

First EVERY time you buy anything from ANY business you should be aware that the owner of the business is your prospect.

You should also think of that fact BEFORE you choose where you’re going to buy more expensive products.

One little secret many small business owners will share with you is that they’ll shop around with big purchases to find business owners who’ll do business with them.

That’s how many business owners make their purchasing decisions.

And when you’re starting out you’ll want to consider the wisdom of that strategy too.
When you’re looking for a car, for example, you might shop at several dealers until you find an owner who decides he wants to get a website made or upgraded with you.

Another way to get business owners seeing you in a different light is to be recommended by someone they know and trust…

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