The most important key to avoid being seen as a salesperson is to get it through your head that you’re NOT a salesperson.
And never attempt to SELL anything.
You’re NOT a sales person.
You talk to business owners to find out about their online marketing and their regular marketing.
You find out how they’re website is working if they have one and where it’s falling down.
You want to know every way they’re selling their products and services online and offline. Where the hot buttons are for their customers.
What’s working in their marketing mix?
And you’re looking for ways to improve their sales process with online solutions.
You’re looking for ways to find them new customers online.
You’re looking for ways to presell their customers online.
You’re looking for ways to follow up with their prospects and customers online.
Then you’re going to tell them exactly how to do it.
So you’re giving them exceptionally valuable information.
Somewhere between 50% and 95% of business owners will be quite happy to talk to you…many will be thrilled.
Do you know how hard it is for business owners to find people who actually understand any kind of marketing or will give them honest objective business opinions?
These guys are surrounded by employees and called on constantly by salesmen who suck up to them and string them bullshit.
Hard core business people don’t have a whole lot of peers they can talk to every day of the week.
Your goal is to become a trusted advisor.
If you do this well THEY WILL ASK YOU how much you’ll charge to do it all for them.
Then all you have to do is outline the investment, make a few simple written agreements and explain to them how they need to make their payments to you.
You’re like a website doctor.
You show them where their website is sick, show them what the cure is and if they want the cure they pay you for administering it.
Read More- Go Talk to Some Business Owners
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