If you want a business owner to be eager to give you money the simplest way is to establish the real value of the website solution you’re offering.

If you can establish that your solution is worth at least 2, 3, or even 10 times what he’ll invest in it then it’s going to be a whole lot easier to get paid.

How do you do that?

Here are 2 methods that work.

First once you have a basic knowledge of the business you can estimate the extra sales your online marketing will create.

The key here to be VERY conservative. That makes your claims far more believable and makes it very easy for you to deliver on those claims.

Let me give you an example.

You could say “I’d estimate that this direct response website will bring you an at least an extra $200 a week in sales or $100 a week in gross profits. That’s an extra $5,000 a year, every year you can put in your pocket.”

You can always increase the time period to 2 or even 3 years to make that profit figure seem a whole lot larger.

If you’re unsure that your website will bring in extra sales (don’t make rash claims you can’t substantiate…it’s best to be conservative about these things) then you can establish value by comparing the price to what they’ll pay elsewhere.

For example you could say “If you hired a local web design firm they’d charge you $10,000 to set this up and you still wouldn’t have a ‘direct response’ website designed to bring you in real sales.”

You can also do both.

In this case you’re comparing what they’ll end up investing with $5,000 and $10,000.

That will make a $1,000 to $2,500 fee look like a bargain.

If you need to charge more you just make the figures higher…

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