Have you ever played phone tag with someone? You leave a message on their machine, they leave a message on your machine and you just never seem to catch up with one another.
With some businessmen this problem can become many times worse. If you’ve ever done any kind of sales you know how it can be outrageously difficult to set up an appointment by phone. The simple answer is…don’t do it that way.
When you’ve got a business owner’s attention, when you’re having that casual conversation about marketing and his website, he may not be quite ready to act immediately.
He might have to bring his business partner in or find some answer to other questions he has. Or you might have caught him at a busy time and you both decide it would be better to talk when he’s not being constantly distracted.
Here’s a key secret master salesmen and consultants learn pretty fast. NEVER leave an appointment without booking a definite time for the NEXT appointment.
The same goes for telephone calls with a business owner who hasn’t hired you yet. Book the next time you’ll get together and give him a compelling reason to look forward to that appointment.
For example: “Okay I’ll see you Wednesday at 2pm. I’ll have those projections on your increase in profits from your own direct response website.” Or: “I’ll show you something then I didn’t have time to cover today. I used exactly the same thing to help another business in town make an extra $3,000 last month.” Finally I’ll share another secret for you that can help any busy consultant avoid phone tag…
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