It’s actually better if you want to be seen as a true expert that they get the real solutions customized for them straight from you one-on-one. People will pay 100-1,000 times the price for one on one mentoring than they’ll pay for pretty much exactly the same information presented in product form.
What you want to do is give your clients exactly the information they need at exactly the right time. You don’t want them to be internet marketing experts. The whole idea is that they hire YOU so they don’t have to worry about that.
So you need to educate them in a way that keeps them confident and knowledgeable enough that they’ll trust you, keep paying you and know immediately when another firm approaches them why they’re full of hot air. Staying in regular personal one-on-one contact with a full list of business people and showing a genuine interest in their business even when they haven’t fully decided to hire you yet is probably the most effective way to recruit your clients.
If you have strong personal contact this way they’ll think of you first and look to you for advice on web issues. That’s all you need to bring in a steady stream of paying clients.
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