It’s just a few techniques that should work. Geographical Search Engine Optimization is still fairly easy in most areas. The most important key to understand is the concept of “long tail keyword phrases”.

Basically you look in a tool like this one for longer keyword phrases that suggest the person who is searching is looking to buy something…

https://adwords.google.com/select/KeywordToolExternal

For example if they search for “dog obedience training” that suggests someone is looking to learn about dog obedience training. Add a town or suburb name to that like “Grand Junction dog obedience training” and that suggests someone is looking to pay for dog obedience training in Grand Junction.

So if the business you’re creating a website for is running dog obedience training courses in Grand Junction you’ll probably want to be at the top of Google and Yahoo search engines for that search term and other related search terms.

Here’s the biggest secret. It’s far easier to get ranked in the top 3 in Google for a whole pile of really long, really specific keyword phrases that suggest your prospects are ready to buy than it is to get ranked for one really short keyword phrase where you’re not quite sure what your prospect wants.

“Dog” for example would be kind of stupid to optimize for. It would be time consuming to get any results and even if you did you probably wouldn’t get any significant paying traffic.

“Grand Junction Dogs” on the other hand might be really cool to optimize for and fairly easy to reach the top of the rankings on Google and Yahoo. Here are some guidelines for doing it.

• 1. If you’re starting a website from scratch pick a catchy domain name that’s based on a keyword phrase you’d like to be number one on Google for.
• 2. If you were determined to get to the top of google for “Grand Junction Dog” related searches GrandJuctionDog.com might be a good domain name to consider. This is what we call a “root” domain name because it is the root of many much longer keyword phrases like “grand junction dog obedience classes” and “grand junction dog training” Google seems to like .com .org and .gov domain names based on a keyword phrase and tends to rank them higher.
• 3. For each keyword phrase create one unique page on your website. It’s easier to do this with blogs but not too difficult if you have a template for a regular site.

4. Your page title is crucial. The page title is the words that appear right at the top of your internet browser. You want your page title to match your longtail keyword phrase as closely as possible.

• 5. Put high quality content on each page related to the keyword phrase. Search engines and your visitors love high quality unique content and they always will.
• 6. Get links to the pages of your site from related sites. Preferably sites are ranked high in Google search engine rankings or pages with a high Google Page Rank. Since the explosion of blogs and forums this has become a whole lot easier. You can just post a comment on a blog or on a forum with a link in your signature back to your site or a page on your site.
• 7. Consider putting images related to the keyword phrase on each page. Make the image name and alt tag for the image the same or close to the keyword phrase for the page.

You can also categorize your site according to latent semantic indexing and a whole pile of other strategies but these basics will get you started.

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