In this blog I have no intention to talk at length about website design. First you can get all the information you could ever need on website design and all the templates you could ever want simply by searching on Google.
Second this is something you’ll have to customize for each unique client but I will give you some ideas and guidelines. Many businesses will be image conscious so you’ll have to give your website design some thought.
You want an attractive looking website that also brings in sales. Probably the simplest way to do this is to hire a skilled graphic artist to create a good unique header and footer for each website.
You’ll also want to consider what design or combination of designs is appropriate for you client. If you have a business owner or staff who can supply high quality content you may want to include a blog as the whole design or part of the design.
This is simple enough by using a wordpress theme again combined with a professionally created header and footer.
Here you can find literally hundreds of free wordpress blog themes you can use…
I think it’s vital that you create pages that have a call to action, either for visitors to sign up for a free blog or gift or to call the business for a consultation or something else you’ve designed to move prospects forward in the sales process.
That one simple change can change many business websites from complete losers to money generating machines. Also seriously consider charging your prospects for an autoresponder service where they enter all their clients email addresses.
You can use your own aweber account with unlimited autoresponders which means you get control of their email list…an unbelievably powerful asset.
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