I want to make one other vital point. Don’t start getting analytical about this. If you’re thinking of doing this go out NOW and talk to some business people. You already know more than enough to get the job done.
The strength of the one-on-one approach is:
- You design a custom website solution for the business owner you’re talking to.
- You eliminate most or all of the shopping around the business owner might consider doing.
If you’ve frequented online marketing forums for 6 months or more you’re already marketing savvy and business owners will pick up on that very fast believe me. When you start talking about automating follow up marketing with their customers with a sophisticated online email marketing system (you can use your aweber.com account…you get unlimited autoresponders)…
Or when you talk about creating response driven website pages that get visitors to the website to actually call or email the business immediately (you just design pages with a call to action)…
When you do that smart business people will be listening. They know more customers and better marketing to their customers means more profits.
You actually have a huge advantage being an internet marketer because if you’re a bit shy or geeky and you start talking like this they’ll just think you’re one of those supergeeky internet geniuses like Bill Gates!
The most important thing is to focus on asking THEM a heap of questions about their sales process and just throw in stories you know from the internet marketing world on the results people have had from their web sites.
You want them to know that your objective is to see if you can find real solutions for their business…ways to make them more money with their online marketing. But my most important point is…you don’t know squat about how to set up this service unless you talk to real business owners and take real money off them.
You already have the skill to do the job. Don’t be overcome by that old affliction “the paralysis of analysis”.
Just get out there and talk to some real live prospects…and get started! “You are already a highly skilled consultant who can charge for your expertise.” What part of that don’t you understand?
This same businessman is going to blow $5,000 to $20,000 plus on a web design firm that won’t do a thing for his bottom line sales. You have an obligation to save him from wasting his money and help him on a track that we all know from experience will make him real profits.
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Your article is really a good resource on how to make and design websites for personal and business use. This is a good help for those who are self starters.