Four Simple ‘Game Rules’

Sometimes, it seems to me that many internet marketers must really believe in fairy stories, judging by the number of folk who seem to think that being in business online is somehow fundamentally different to doing business in the real world.

It is not.

In both situations, there is one golden rule that always determines the success or failure of a product.

Does the product that the business creates and markets satisfy a need that potential buyers have?

Do people want (or need) to buy it?

From this, it is transparently clear that there are absolutely no secrets to creating and marketing a million-dollar infoproduct either.

It is nothing more than a straightforward four step process:

• Find a hungry niche
• Discover what they are hungry for (what they want)
• Give it to them
• Keep them coming back for more

It really is that simple and straightforward, but the central key, the one thing that you cannot get wrong, is that the product must satisfy the wants of hungry buyers.

Do that right, and you will have a huge success on your hands.

It is for that reason that I am going to spend a good deal of time on making sure that you know how to find your hungry markets, before you go any further.

Look at the four ‘game rules’ above one more time, and then consider this.

If the ‘rules’ are so simple, why is everyone who is playing not already a winner?

Or, how come every online business person is not already a multi-millionaire?

Still more critically, how is it that over 95% of new internet businesses never make enough money to buy a cup of coffee every day?

And Four Foolish Mistakes

Here are the four biggest and most fundamental errors that people make to ruin their chances of ever making it big:

MISTAKE 1: The first reason that the overwhelming majority of people will fail is because they do not actually even realize that there are any rules in this ‘game’ and the importance of trying to stick to them.

They are people who genuinely believe that to make money online, you need to know the secret formula or have some kind of wondrous ‘insider knowledge’ in order to succeed.

It is simply not true, but by approaching their first online business project already convinced that this is the truth they are already admitting to themselves that they don’t have what it takes to make it big!

They have already doomed themselves to inevitable failure before they even get started!

Success does not come because of tricks or insider knowledge,

It comes because you appreciate that there is a simple ‘plan’ or ‘system’ that you need to work to, and from knowing what that plan is and sticking to it.

MISTAKE 2: Note from the ‘rules’ that you should be selling information that people want rather than what they need.

Now, very often, this will amount to one and the same thing, in which case, that makes things considerably easier.

But, never forget that the vast majority of buying decisions are made based on emotional conditioning and responses, rather than because of anything that is logical or well thought out.

It is only after an emotion-driven purchase is completed that most human beings will try to justify what they have already done by claiming that it was a considered, logical and well thought through decision from the very beginning.

When there is a choice to be made, always try to create a product that appeals to people’s emotions, and make them want to buy it. You will be far more successful if you do.

MISTAKE 3: Another reason that people fail is that they take no time to think about the person that they are selling to.

Note that I said person, rather than people.

That is because when you are creating your infoproduct, you must hold a clear picture in your mind of the specific customer that you are going to try to sell it to.

As the saying would have it, try to sell to everybody and you will end up selling to nobody.

You need to focus on exactly who your customer will be and, trust me, if you get this ‘step’ of the plan ‘right’, your project is almost guaranteed to succeed before you even start.

So, for example, say that you decided to create an automobile relate infoproduct.

You decide to target it at people who are ‘interested’ in automobiles, on the basis that these folk form some kind of homogenous group, and that they are all the same.

They clearly are not.

Do you, for example think that the middle aged, married-withtwo-kids-and-a-dog Oldsmobile driver is exactly the same type of consumer as the teenager buzzing around in his old twoseater sports model?

Of course they are not, so why try to treat them the same?

All you will create by doing so is a product that falls somewhere between what these two vastly different consumer types might want, so neither of them will buy!

Focus on who you want to sell your infoproduct to at all times.

Even go so far as to create a picture in your mind of everything that you can know about them – their age, where they live their job and so on.

The more effectively you can visualize your customer, the more you will do everything you can to create a product that will sell to that one person. Then, the more successful you will be because of it!

MISTAKE 4: This drives me crazy, and is really something you should never, ever allow yourself to do.

You know now that there are only four tiny, easy steps that you need to take to create a drop-dead killer infoproduct.

Find what people want, sell it to them and keep them coming back for more. That is it, finished!

However, what many people do is take those rules and bend them to what they want the rules to be. Then, they eventually end up trying to sell a product that they wanted to create, rather than one that anyone really wanted to buy!

This is such a basic, fundamental error to make that it should not even bear repeating, in truth, but it is something that I see so many people doing that it drives me nuts!

If you know what the market wants, build it and sell it to them, for crying out loud!

Don’t try to give them something that is ‘nearly’ what they want, simply because this allows you to create a product that you find interesting or stimulating.

If the people who you are trying to convince to get their credit cards out of their wallets agreed with your judgment, then you would know that already, wouldn’t you?

The fact is that what you have just created is not what they want at all – it is your ‘interpretation’ of what they should want, colored by your own beliefs, desires and prejudices.

So, it is what they don’t want, really, isn’t it?

Does it make sense to you that you should waste your time and effort building something that no-one wants, especially when you know the rules of the game already?

Well, just in case you said ‘yes’, let me tell you – not to me it doesn’t, and nor will it to you when you make no sales!

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