The Significance of SEO
If you are the proprietor of an online business or the webmaster of a particular website, then you surely must understand the need to incorporate SEO or Search Engine Optimization in your website. What webmaster or online proprietor would not want to garner quality traffic to their website? Thus, it becomes a must to incorporate SEO if you want your website to start topping the search results brought back by popularly used search engines.
The Role of the Search Engine
When you want to do some research on a particular topic, say, the biomechanics of the golf swing, just what do you do? What is the first thing that you would do? Most likely, you would open a search engine, right? Search engines, such as Google, MSN, Yahoo!, and the like, are the modern encyclopedias of today’s time. By typing in your topic of choice, Google, for instance, will browse the web for you and give you back search results of pages that contain information that just might be relevant. This is the very important role of the search engine. Webmasters are trying to come up with methods and techniques to get around the process of providing content that the search engine would find relevant, to bring back such websites to the many users doing research on the net.
There are many SEO techniques that you can incorporate to better your chances of hitting it big on search engine result rankings. However, not all of these techniques are legal, and employing the illegal ones can be very detrimental to your website, especially to your online business. Thus, stay away from techniques that aim to deceive search engines.
Illegal SEO Techniques
- Keyword stuffing. This is the practice of stuffing your website with the same keywords over and over again. At times, it reaches to a point when the content found on websites would no longer make any sense, in terms of grammar, sentence usage, and idea flow. This method aims to deceive search engines with the vivid presence of “relevant” keywords in your content. Try keyword stuffing, and your website will surely be dinged.
- Mirror websites. These websites basically bear the same content but they have different URLs. These websites are linked to one another, and they are constructed to deceive search engines as well.
- Doorway pages. These are webpages that are poorly constructed in terms of quality. These are constructed to achieve high ranking for certain keywords. These websites do not directly affect your visitors for they are just meant to lure search engines. They contain content of other websites in verbatim, with only a link directed to the main page.
Google’s Take on Illegal Techniques
Being one of the largest search engines on the web, Google took it upon themselves to improve their search technology so that their spam filters can discern illegal techniques very easily. Should these websites be detected, they would actually be banned from search engines.
The Risks of Illegal SEO Techniques
When you do SEO spamming, your positive search engine rankings would be merely temporary. Yes, you get to enjoy your high position for a few weeks and even months, but once search engines can detect your illegal activities, well, the negative effects would be more permanent. Being banned from search engines should be more than reason enough to be apprehensive about employing illegal SEO techniques.