Under most normal circumstances, the initial thing that you must do before beginning to create your first infoproduct is to find whether there is any market for it (‘hungry buyers’).

Before you start doing this, however, allow me to let you into a little secret that very few marketers either acknowledge or truly take advantage of.

Sometimes, you do not need to have an idea for your infoproduct at all, and you can still make an absolute fortune selling it!

That is because, in some situations, it is simply a question of finding the right market, and the product to sell will become immediately obvious.

This is because some folks do not just want or need a solution to their problems, they are absolutely desperate to find one!

And the very nature of such desperate markets tells you exactly what infoproducts you need to create.

For example, if someone has chronic bronchitis, them what they desperately need is a way to get rid of their bronchitis, or at least something that can stop them from coughing!

Similarly, a chronic pain sufferer is desperate for some way of getting rid of their pain.

Now, I know that for some marketers, the notion of selling on the back of people’s desperation will make them feel uncomfortable or a little uneasy.

It need not do so.

I am not necessarily equating desperate with tragic or disaster, although of course that may sometimes be the case.

For example, it could be someone who had hundreds of dollars worth of furniture destroyed by their clawing cats. Would you imagine that this person will be desperate to stop their cat clawing the furniture?

All you need to do is show them how to stop the cat doing what it keeps doing, and you have a sale.

If your dog keeps you awake each and every night with his constant howling, then I would suggest that you are probably desperate for an infoproduct that will show you how you can stop him doing it so that you can get a good night rest!

I am talking about people who desperately need information about something that may, in itself, not be that tragic or indeed appear to be that desperate to other folks at all.

Now, it is only fair that I should counter-balance this argument and admit that sometimes people do find themselves in truly tragic circumstances, and that their desperation to discover answers is far more pressing.

You may be able to provide the answers that they need, and then only you can decide whether you feel comfortable making money from being able to provide such a service.

But, the bottom line is that, for what ever reason, most internet marketers do not seek out desperate markets, and they should, because there is a lot of money to be made by providing solutions that people are desperate for.

But, one final note of caution.

If you are planning to create an infoproduct to sell into desperate markets, please use not only a degree of tact and sympathy when it is required, but also some common sense!

Yes, people who are suffering great pain and in the final stages of something as genuinely awful as terminal cancer might be interested in your product about how to alleviate that pain.

But, before you make a dash for the online version of their front door to complete the sale, there are two things that I would ask you to think about.

One, your product must, in all conscience, truly and genuinely help that person.

Two, and on a more practical level, sure, they might buy it if it costs them $27, but at $69, you can probably forget it!

In a similar vein, I have lost count of how many times over the years that I have seen $267 products that teach people how to dig themselves out of debt.

Err, excuse me, but…………

These folks are deep in debt!! Do you think that they have a spare $267 just sitting around doing nothing?

Obviously not, so how many are you going to sell?

So, all I will say is this. It is important to understand that are such things as desperate markets and that such markets will tell you what your infoproduct should be.

And, no doubt, you can make a lot of money this way.

Nevertheless, please do not callously choose to ignore the fact that there are degrees of desperation as well, and that you must draw the line in the sand somewhere.

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