Now you are ready to begin going a little deeper into your research by applying a fairly ‘traditional’ method of finding a profitable market ‘niche’, one that is used by lots of internet marketers running many different types of businesses.

To begin, you need to evaluate the markets that you are interested in, rather than looking at specific products within those markets.

If the market as a whole is not one where people who spend money can be found, then you know that you are wasting your time almost immediately.

For example, there are some very broad market categories where people have been spending money since money was first invented thousands of years ago!

This has absolutely nothing at all to do with the internet, and everything to do with the nature of human beings, so the pattern is not likely to alter any time soon.

These are the ‘subjects that sell’:

• Sex
• Love
• Power
• Immortality
• Wealth
• Happiness
• Safety
• Health
• Recognition

Do any of your top ideas ‘match’ anything in this grouping?

If so, then it has probably just stolen to the number one spot on you list.

Okay, now we will sort your ideas still further by referring to another list, one that is more internet specific. These are some of the most regularly searched categories of products that people are seeking through the internet search engines:

• Cosmetics,
• fragrances,
• accessories,
• jewelry,
• art,
• paintings,
• cars,
• books,
• marketing,
• employment,
• clothing,
• commerce.

Do any of your initial ideas fit in here? If so, that’s great.

If not, it’s no problem either.

Remember what I said earlier about your first attempt to brainstorm a list?

Now that you have a much clearer idea of what it is that we are trying to do and what you are looking for, take a break, then go back and brainstorm again.

And I am willing to wager that, this time, your list will be pure gold!

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