You are probably focusing your attentions and efforts on creating your infoproduct and selling it online through sites like Clickbank.
You should not, however, make the mistake that the vast majority of online marketers do, that of forgetting or ignoring offline markets.
The world has 6 billion people, and over 1 billion are currently online.
Which means that 5 billion people are not online and have no internet access at all!
Why would you choose to ignore this vast market place?
So, later on, there is absolutely no reason why you cannot ‘package’ the infoproduct that you create to sell it into this huge, huge market of people who do not actually have internet access.
At this stage, however, you should be researching the offline markets too, to establish whether there are hungry buyers for your product out there in the ‘real world’ as well.
You can investigate what is going on by looking in sources like newspaper headlines, weekly gossip magazine headlines, and on TV, radio, billboard advertising and so on.
Also, go to your local bookstore and look at magazines that relate to your topic, paying particularly close attention to the ads.
If you go to your public library, you can read back issues as well. Look to see whether certain advertisers have purchased advertising space in previous issues as well?
When dollars are being spent on advertising consistently, you can bet that there is a market.
Don’t simply assume that the only place you will find ideas is on the web, and don’t ignore the fact that it is where almost everyone else is looking too.
The fact is that the offline world better reflects what people are really concerned, worried or interested about, and you should pay heed to what those fears and worries can tell you.
Ideal Customer Characteristics
Just for a moment, think about the qualities or characteristics of the people that you are looking for, too. These are hopefully going to be your customers, and it will pay you to know what makes them ‘tick’.
You want customers who:
- Are passionate
- Have money
- Are willing to spend that money
- Will be repeat buyers
- Are insatiable
- Are reachable
- Are already interested
- Are already motivated
- And are already predisposed to buy
There is no secret method that will help you find these people, unfortunately, but as you develop relationships with you customers over time, it will do no harm to try to ‘check off’ more and more boxes as you go along.
That way, you know that both you and your business are heading in the right direction!
