The step is to decide exactly what type of infoproduct it is that you want to create, because there are many different choices, and it is basically up to you to choose what it is that you are going to be most comfortable working with.

Here are some of the options:

Ebook
Newsletter or eZine Podcast
Audio Book
Audio Site Content
Audios on CD
Videos on CD/DVD
Video Site Content
Blog Materials
Teleseminars
Online Training Materials
Home Study Course
A Combination of Some/All of The Above

Fundamentally, in all of the cases above, you have three options. You must choose whether you want to release your infoproducts as written materials, spoken or audiovisual.

So, what skills do you have?

Can you write well enough to create an ebook or to feel confident enough to publish your infoproduct in a newsletter or ezine?

Now, one thing that many people who are creating their first infoproduct do is let what they perceive to be their own lack of ability to stand in the way of them getting the job done.

Do not worry so much that this is you!

You are not writing to win the Pulitzer Prize here, nor are we trying to elevate you to being the next Shakespeare or Walt Whitman.

All you need to be able to do is write clearly and lucidly enough to get your information across to your reader.

That is your sole objective, and, once that is achieved, that is your job done.

Many leading internet business people are pretty poor writers, and, indeed, one or two very famous people actually make jokes at their own expense because of it!

Their grammar is Junior High School poor and their spelling skills are non-existent and yet they are still multi-millionaires because the ideas behind the products that they create are so strong and compelling.

Do not allow what you believe to be a lack of writing talent to act as an excuse for doing nothing.

The only guarantee that never getting off your backside to do something brings is one of never making any money either!

Having said all of that some folks are just better speakers than they are writers.

If you feel that you fall into this category, then using some form of audio based content for your infoproduct may the way to go.

It is not really that relevant exactly how you choose to get that content out into the big wide world right now.

What matters is that you make your decision one way or the other, and then commit to doing whatever it takes to make what you just decided to do actually happen.

Incidentally, you do not need any fancy audio recording software or equipment for recording audio content that is of perfectly acceptable quality.

Everything that you need (except the microphone) can be picked up for free, as you will discover later.

Maybe you fancy being a video star?

Whilst for the majority of people, appearing in front of a video camera is really something that they would rather not contemplate, nevertheless, there are others who do genuinely enjoy it, and often seem to be natural performers as well.

If you are one of these people, then maybe you would like to use video as the means by which you bring your product to the market?

That’s great, and, once again, there is no need to spend money on expensive video software in order to achieve the results that you want.

You do, however, need some way of recording your video, whether it be a video camera or a webcam that is attached directly to your computer that enables you to record directly to your desktop or laptop.

Many mobile or handphones now come with in-built cameras that are capable of recording short video clips now as well, although generally speaking, the quality of the recordings is still not that high.

So, if you are looking to try to publish high definition videos, then maybe the inbuilt recorder on your handphone is probably not going to be quite good enough.

The perfect scenario would, of course, be that you publish your infoproduct in all of the different formats.

This will allow you to broaden the appeal of your product, as it can now satisfy all of the different ‘types’ of customers that you hope to reach (some folks prefer to read, whilst others like to watch or listen).

It also allows you to charge more for a packaged product too, as a product ‘bundle’ that contains not only an ebook, but audios, videos and perhaps work sheets as well is perceived as having a far greater value than the ebook alone.

The key point to note with all of these different options is that, once the content has been created, then all you are doing is repackaging the same materials in lots of different ways.

There might be very little or no difference between what is written in the ebook and what is spoken of the audio or ‘acted’ on the video, although anything ‘extra’ that you are able to pack on to the audio or video presentations will certainly add additional value to the overall package.

Expert Interviews

One type of infoproduct that has become increasingly popular over the last few years is the expert or guru interview.

This is a situation where you find an expert in a particular market section or niche, and you call them up, interview them, record it and then publish the results.

Such a product model is popular for several reasons, the main one of which being that it is so simple and easy to create.

All you need to do is prepare a list of questions that you can ask your expert. Preferably they should be questions that they have not faced a million times before, ones that therefore allow what they say to have real value to the people listening to the recorded call.

Now, the obvious question to ask is, why would an expert be willing to do this?

For couple of reasons is the answer.

Firstly, most of these guys (and girls) will expect paying for their services, although that would not normally be enough on its own to get them to do it.

The main reason is that, if you have your ‘sales pitch’ planned well in advance, you will be able to tell them just who is going to hear this call when they ask you, as they inevitably will.

Make sure that you emphasize that the contents of the call are going to be heard by people who are new to them, people who have not so far had an opportunity to buy the products and services that your particular expert is selling, and that will probably be enough to convince them that the idea is a good one.

So, the hardest job for you is to work out who those people might be.

If you have a reasonable sized mailing list of your own, then it should be no problem for you – you are going to give the call away to all of your list members, and that is exactly the answer that your ‘expert’ friend wants to hear!

If you don’t have a list, then you will just have to get creative!

It will be worth it, because this kind of infoproduct is becoming massively popular, and, if you can be one of the first to interview this particular expert, then that will be a big step towards establishing your name and credibility in your market niche.

Popularity: 1%