Okay, so you had your idea and now you have the source materials that you plan to use as the basis of the infoproduct that you are about to create.

Next, you need to create an outline of the product that you want to create, and, please, do not be tempted to skip this step in your eagerness to jump right in!

The reason is that you must build your product with a structure in place, otherwise, there is a very good chance that, whilst it may contain all of the information that it should, it will be a mess!

For example, if the product that you plan to create is a written book, then the first thing that you should do is draw up a ‘Table of Contents’.

Doing this will help you to organize your own thoughts and highlight where all of the materials that you have collected together should ‘fit’ in the overall jigsaw-like picture.

This has another advantage too.

Especially if this is your first venture into creating infoproducts, then there is a possibility that you will find the whole creation process can be hard going at times.

You may find that a particular ‘section’ of the book you are writing is just not ‘coming together’ in the way that you want it to, for example.

Do not worry overmuch, as this is a perfectly natural phenomena, (it still happens to me sometimes, even now!) but having a ‘TOC’ in place will allow you to jump ahead to a completely different section, confident that you can return later to the place where you found yourself stuck.

Similarly if you are planning to create a video or audio product, please, do yourself a big favor and write yourself a script.

Otherwise, I can guarantee that you will end up with a video soundtrack or audio recording that is full of ‘ums’ and ‘aahs’ and that is just about the quickest way I know of guaranteeing that your refund rate skyrockets!

And I am guessing that this is something that you do not want, so you must create a workable framework before you go any further, no matter what type of product it is that you are going to create.

SOFTWARE TO USE

Written Materials

The most widely accepted format for producing and publishing written materials for online distribution is in PDF format.

This is also an acceptable way of producing written materials that are intended for offline distribution, if you should choose to go along this route at some later date.

So, once your document is finished, you simply need to convert it to a PDF by using one of the many free tools and resources that are widely available online.

The PDF converter that I personally use is available for free download from PrimoPDF, where you even have the option of ‘testing’ the system by creating a PDF document online.

However, assuming that you are going to become a regular PDF creator, simply download and install the program and then, when you are ready to make the conversion, press “Print” with your document open on-screen.

Check the list of printer options that your computer offers you and you should find that one is PrimoPDF.

Click that, follow the directions and a minute or so later, you should have your PDF document ready for distribution!

Audio Recording

If you are planning to create an audio version of your product (which would be perfect for podcasting, for example) then there really is no need at all to spend money of any fancy software to make the recordings for you.

A great little program called Audacity is all that you need, and you can get it entirely free from the Audacity website.

Download the software and install it on your computer (if you need any further help, especially about the best ways of using the program, there are a couple of great training resources)

Now, the chances are that you will want to use Audacity to make MP3’s of any audio that you record, and to do this, you will also need to download and install the Lame MP3 encoder.

Now all you need is a cheap headphone and mike set, and you’re good to go.

Interview Recording

Skype is a wonderful program, one that allows you to make computer to computer phone calls anywhere in the world for free.

Unfortunately, the biggest problem with it always used to be that the calls you made could not easily be recorded, so it was not especially helpful for online interview recordings.

However, there are now several such recorders, programs like the excellent free MX Skype Recorder. You simply download and install the program and start it before you begin your Skype call, and it will record every word for you.

Most importantly, it records everything that both parties say, and then, at the end of the call, it converts it all into an MP3 file, ready for broadcast!

Quick simple, effective and most importantly of all, entirely free!

NOTE: Recording calls is legally restricted in certain countries, states and localities around the world. It is your responsibility to understand and comply with any laws that may apply to you or the person you are calling.

Video Editing

If you are planning to use video as part of your infoproduct ‘package’ then you may need to buy some software in order to get the raw video materials from your recording device to your PC. Once it is there, however, then the editing software that you need is free.

In fact, when it comes to free video editing software (for PCs) there are few programs that are appreciably better than Windows own Movie Maker software program.

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