Online applications or widgets installed on social profiles add flexibility and better interaction between different users on the social community. Music Widgets allow users to share their interests in music by connecting to third-party sites which provide playlists of popular music or allow users to download new songs through their social profile. Other widgets allow users to edit and share photos or give users the ability to send different photos via email to people on their address book. And more widgets provide chat and gaming capabilities to users, adding a fresh touch to user interaction via different social profiles and social network accounts.

For this article, music widgets will be discussed, and a few examples will be provided. Here are some of the latest music widgets added on Friendster.com and some details on how web marketers can turn them into a viable marketing project.

Imeem.com

The Imeem widget allows social network users access a large music database on the imeem network. Play lists and songs can be downloaded or run on social profiles that have enabled the imeem widget.

Users who have accounts on Imeem.com can save their own favorite music on the imeem network, which can then be run or operated from the console of their social account or profile on Friendster.com. Saved music on the imeem.com network can be run by different users on their own social profiles. Hundreds and thousands of users can have access to the saved music anytime.

There is a great potential in transforming this widget into a viable marketing strategy. Not only songs can be added on the Imeem.com network. Voice ads can also be uploaded. If a web marketer can run voice ads very similar to how music is played on various social profiles, then it’s an entirely new way of advertising on social networks. People who will be viewing the social profile will most likely hear what you have to promote. This strategy however has its limitations. Visual ads are often retained more by online users than voice ads. A duality of this marketing campaign – wherein both voice ads and visual ads are presented on a social profile, will translate to a more effective marketing strategy.

My Music Widget

The My Music widget works very similar to Imeem.com. Many users prefer the use of this widget, as it is connected with the iTunes library. If you can inject an alternating voice ad and music play list on a social profile, then that can greatly help the web marketing campaign. Having a voice ad go over after every new song will be very helpful in your marketing campaign.

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