In content creation, great headlines are important to attract good traffic. Good traffic means large amount of visitors that convert; huge amount of visitors that buy your product(s) or follow your suggestion(s). In order to effectively complement other marketing techniques, you need to write great headlines for your contents to get people interested in reading your posts.

Unfortunately, great headlines alone can be a waste of time if it is not closely followed with deep, practical articles that actually convert readers to buyers.

Granted, visitors are constantly attracted to headlines that contain numbers for example ‘97 Ways to Find High Quality E-books on Amazon’ or ‘The 7 Secrets You Need to Become Number 1 Copywriter’.  This is because of the ease of reading numbered or bulleted information. However, these kinds of articles usually contain less information than the deep, practical ones and are not always the best for your visitors.

Hence, a practical, sophisticated article will impress your readers and compel them to be willing to know more. Also, having a bit more detail plus analysis would make your posts more interesting. A solid idea is to make sure those superficial articles are interlinked with deep practical articles that are likely to convert your reader. Still, great headlines, surprisingly, will help your article to find its way to the front of a reader who’d actually buy.

Great Headlines Can Increase Visitors but Reduce Conversion Rate

Converting a visitor actually involves convincing him or her of your expertise by providing very good quality content whereas attracting more audience requires both search engine optimization and solid marketing techniques. When an article converts, it will lead to more sales or subscribers. While an article can get high traffic but less conversion, some articles bring less traffic plus high conversion. You would have heard that more traffic does not necessarily mean more money.

In fact, experience reveals that sites that focus on writing only deep, practical articles have higher conversion rate compared to those which write great headlines to attract their visitors.

Articles with Great Headlines Can be Alternated with Deep, Practical Articles to Increase Conversion

Sometimes, you may find it difficult to come up with great headlines for those solid articles you write in order not to distort the information you are trying to pass. It is advisable to                                                                                                                                                                                                                                  alternate these kinds of articles in-between articles with magnetic headlines. Thus, when visitors are attracted by those articles with magnetic headlines, they will stay because of the deep, practical ones.

Great Headlines Can be Used for Deep, Practical Articles if Possible for Excellent Returns

Many other people have found great success in coming up with great headlines for all their articles. That way, both practical and superficial articles will highly magnetize your visitors.  This is what you should strive for. Internet users are busy and are usually attracted to whatever pins their attention.

Lastly, the use of great headlines in creating web contents cannot be ignored because of their ability to attract a lot of tweets, retweeting, bookmarks, etc. You may not always be able to come up with ‘a zillion ways to achieve something’, however having a few magnetic articles that are really in-depth is extremely important.

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Today, marketing online has undoubtedly become more competitive than ever. To achieve great success, it is better to employ effective techniques and more of them than your competitors. Before now, you may have been using social bookmarking as just another icon on your website but you need to realize that it is possible to generate thousands of visitors and attract huge traffic from social bookmarking sites. Also, if you already have many visitors plus great content, social bookmarking is a great way to increase your visitors.

The most popular social bookmarking sites are delicious, stumble upon, dig, and redit. Many of them came into existence more than 10 years ago but did not become so relevant in internet marketing until the sudden growth of websites. Thus the teeming population of websites has created a need for quality websites to stand out and make themselves easily accessible to their visitors.

Initially, social bookmarking began as the common bookmarking on your browser. Now, you can afford to view your bookmarked contents from any computer or mobile devices by visiting your bookmarking sites. Research reveals that social bookmarking is mostly used by very busy internet surfers to keep tab of the websites they love.

Unfortunately, statistics show that social bookmark visitors tend to convert poorly because of their nature, being really experienced internet surfers. However, the quality of backlinks generated with social boomarks is worth the while. Besides, social bookmarking is an easy way to acquire quality backlinks and more traffic without lifting a finger apart from just bookmarking your content and encouraging others to do so.

However, when a webpage gets to the front page of a site like delicious, it can generate over ten thousand visitors in a day. Apart from attracting huge traffic from social bookmarking sites, you can get quality inbound links that would be very helpful in building your page rank. Hence, it is important to help your visitors by making it easier for them to bookmark your site so that they can return more often.

5 Great Techniques You Can Use to Attract Huge Traffic from Social Bookmarking Sites

Here are a few techniques that can help you achieve greater success and attract huge traffic from social bookmarking sites.

1. Provide icons for your visitors to bookmark your contents

Make it easy for your visitors to bookmark your content by providing small icons they can click on and easily bookmark your content.

2. Team up with other webmasters to bookmark each other’s contents

A great way to keep your bookmarking rates high and attract huge traffic from social bookmarking sites is to team up or form a network of friends that bookmark each other’s contents.

3. Create killer contents with great headlines

As expected, your headlines need to be grabbing to attract visitors to your content. It is always your first invitation to potential visitors. Great headlines work extremely well to attract huge traffic from social bookmarking sites.

4. Tag your web presence at various bookmarking sites

Ensure you register with various bookmarking sites and be the first to bookmark new contents. Though a single vote from you may not count so much, having a particular content bookmarked by many users within a short time will greatly enhance the value of the content. You can use programs that can bookmark on multiple sites at once e.g. onlywire.com, Mozilla add on etc

5. Avoid Spamming Your Contents on Social Bookmarks

It is very unnecessary to create multiple accounts to bookmark your contents. As long as you create good content and have loyal visitors, you will always get success with social bookmarks.

Thus, to begin you should first get around those bookmarking sites, and see how they function before bookmarking your content. Once you understand what will or will not be good for social bookmarking, you can plug into the service. Additionally, you should not expect to get a zillion visitors overnight but with time and regular bookmarking of your contents, you are likely to generate a viral content sooner or later to attract huge traffic from social bookmarking sites.

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You may experience extreme difficulty in attracting more visitors to your site for several reasons. However, the major causes of low traffic are improper mindset and inadequate knowledge. One or more of these problems are consistently seen in starters also.

Interestingly, experience reveals that the process of getting traffic to a new site or increasing the amount of existing traffic requires 3 major virtues – patience, consistency and hard work. These virtues may be quite difficult to acquire because of the nature of activities on the internet – speed, ease and inexpensiveness.

Also, because of the ease and low cost of setting up a website as against opening an office, it is quite normal for anybody to be reluctant to exercise patience, consistency and hard work to build traffic to his or her site. The only option in this case is to outsource this aspect of your business.

Otherwise, let’s get to business:

More Traffic to Your Site Requires Some Patience

Patience is extremely important in building traffic, whether from search engines or other means. Note that search engine optimization is very fundamental in getting organic search traffic, and it requires a lot of patience. For a new site or previously redundant site, you need to build link popularity, page rank and optimize its on-page and off-page contents. After doing all these, you have to wait to get noticed by search engines. Lack of patience during this period can get you discouraged.

More Traffic to Your Site Requires Some Consistency

The second most basic trait you need to succeed in driving more traffic to your site is consistency. Once you are set on a course of action, you need to follow it through. For instance, consistently updating your site is a prerequisite for search engines robots to visit your site more often. In addition, you must be consistent in your keywords utilization and optimization on the website.

More Traffic to Your Site Requires Some Hard work

Finally, this is very important. Building traffic requires initial hard work over a period of three to six months or even one year. This may not be hard work if you begin with the right mindset. However, you’d require less work after you have built a good reputation.

Basic Techniques of Building More Traffic to Your Site

The process of generating traffic is still old and sound. Once you understand the basic idea, you can go off and get more traffic at will.

Below are the basic techniques you need to know in order to attract more traffic to your site:

• Search Engine Optimization
• Social Media Marketing e.g. blogging
• Social Networking e.g. Facebook
• Social Bookmarking e.g. delicious, digg
• Article Submission
• Forum Posting (with relevant profile link)
• Guest posting
• Directory submissions
• Commenting on blogs
• Press releases

A Common Mistake in Building More Traffic

Many people begin building traffic by using social networks and bookmarking services. This approach is faulty because it neglects the foundation. It is like building a house without a foundation.

It is much advisable to first spend quality time to optimize your website for search engines. Work on your keywords, backlinks, popularity and page rank. This can then be followed by social networking or social bookmarking. This is important because, social networking and bookmarking always require constant attention to get daily traffic.

Above all, continuously growing your traffic is very important, and there is only one way you can achieve this – quality content. Your web traffic will gradually increase, and people will naturally gravitate towards you if you consistently post good content.

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Every business has its success secrets- the tricks of the game; the underground rules; the top revelations etc. Blogging has been constantly ruled by a top 5% of people who understand the rules of the game.

Interestingly, these people have been able to stare at failure in the face and still forge ahead. Social media, especially blogging, is similar in many respects to the social world.

Look at the celebrities of all time who have made huge impact on the world; they all have something in common if you watch them carefully. Surprisingly, many of them did not actually play it safe. They succeeded by adapting their strategies to changing times and doing what they loved to do most.

#1 Secret of Top Bloggers: Create Your Own Brand

Do what you say and say what you do. Stand for your opinions no matter what. When you make mistakes, you should have the courage to correct them. Additionally, you should be ready to prove and support whatever you believe in.

Always remember that there is a high chance you’d find people who love you just the way you are; so, why not be yourself to them. Create that air of personality and an embodiment of your own brand. This is the secret of turning your visitors to loyal fans.

#2 Secret of Top Bloggers: Write Good Quality Articles all the Time

In order words, deliver on your promise all the time. Your readers are looking up to you. They expect that you have experience and have done all the required research to help them. Writing superficial, half-baked articles would contradict your promise and disappoint your readers.

From research, many internet surfers have agreed that what turns them off the most on a site is poorly written content with grammatical errors, punctuation mistakes or lack of logic.

#3 Secret of Top Bloggers: Be Focused and Effective

Focus usually breeds effectiveness. You need to have a mission you are working at. All the greatest brands you can ever think of have succeeded in developing products that are focused and effective.

Top bloggers have simple but effective ways of presenting their information and selling their products at the same time. Great bloggers put the sales of their products into consideration when writing their articles.

#4 Secret of Top Bloggers: Avoid Being Mr. Perfect

You would agree that the greatest enemy of your creativity is your own self. This is normal because of your deep crave to be perfect. Until you begin to see yourself as an on-going perfection rather than a perfect person, you may continue to stifle your creativity.

Seeing yourself as a work in progress will help you easily adapt to the rapidly changing situations and challenges of blogging.

#5 Secret of Top Bloggers: Have a Drive that Transcends Money-Making

Ultimately, rough times quickly douse passion and kill creativity. The way out is to develop a personal drive for your blog that transcends money-making. You would have noticed that top bloggers speak, write books, coach etc.

They aren’t just blogging for the sake of generating income from the blogs alone. You would do yourself a great good to learn the secret of top bloggers and tap from their far-reaching insights by studying their lifestyles and progress.

In conclusion, to join the rank of top bloggers, you need to be your own brand on a personal mission.

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In the current world and state we are living in, people all over the world are seeking ways to supplement their incomes in one or the other way. The internet is one great big source to tackle and combat money woes effectively – only when you have the right information at hand.

In stressful financial times there’s one major thing that’s probably going to carry you through and get you out in one piece at the other side. That is when you will utilize every single piece of strength you have within you. Not physical strength but emotional strength, while most importantly putting every piece of knowledge you have with you at use.

To start with there are various sources to make money with – but ultimately you’ll need to be competitive. That’s the number one thing that you’ll need to know. If you currently won’t have a job – you’ll now have the time to invest in making money.

Make money with Articles

Even though this is a form being used by literally tens of thousands of people to make money with– getting information out into the world is what the internet relies on. Don’t be shy to share what you know. Utilize everything you know. Use it to your advantage and your survival.

Everyone can write. Writing styles are never the same. As long as it always reads interesting enough and as such speak of quality than anything else, you have no problem building up trust over time. If you can write a lot of articles – like 10 per day, you could be able to make about $30-$40 daily.

That’s not a lot of money or what you wanted to hope for, due to you needing to be quite very competitive in this market – but ideally it is the most market driven way to make money and there is always a strong demand for content – whether in the form of blog posts, articles, short stories etc.

Become a virtual assistant

Ever heard about that word? Anyone can actually become of assistance in any type of way, as long as you can do certain odd jobs and completing tasks for others. Most people do require, for example, blog commenter at one time. If you know you could be writing quality blog comments, don’t do the job for $0.20 per comment – even though you know you’d be able to comment on up to 20 comments per hour – it will only make you $4. Checkout what all a Virtual Assistant can do.

If you’ve tons of knowledge on search engine optimization – you can outsource your knowledge by giving stand alone advice or in the form of an ebook as well.

Speaking of an eBook . . .

How to make money with eBooks

Once again – I am not talking about making money off of others’ information products. I am rather talking about utilizing your own knowledge you have gained over the years. And that obviously means your invaluable and priceless experiences you had in your live.

Harness that. If you simply can’t write a lot of different articles for $3 once off – sit still and write short eBook wherein you provide advice. Off course people don’t easily buy eBooks all the time – but if you sell it for under $5 at a time, it’s a start for you to make money on the internet.

EBooks always sell very hot, and it’s even more beneficial to you because you can always resell it for unlimited times.

There are endless amounts of tools online to start making your own eBook. What is important though is not how the eBook will look like at the end of the day – but rather what will be inside of it. With adobe software, you can create free PDF’s as a form of presenting the information as an eBook to your customers that will be reading it.

So it’s never really necessary to sit and fret at home when you are able to connect with the internet. Just harness everything that you know today and put it to work – and you will truly astonish yourself, earning indeed $40-$50 per day and over $1,000 for the month whilst being unemployed.

To the fairest successes to you in everything that you do. Also visit How You Can Make Money Online to get more ideas on work at home job.

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Running a daycare or a childcare center is a complicated affair, but it does not need to be that way. You need to invest in childcare management software that will help you accomplish many tasks easing off the pressure of managing a childcare. But not all childcare management software programs are made equal.

There are quite a many software applications available in the market that claim to work best for a daycare or a childcare center, but when the time comes, most of the software falls shorter than the promised claim. And the buyer feels cheated. By then it is too late, and one cannot help but buy another piece of software without even being certain if that will work or not.

Won’t it be better that you get a prior knowledge of the kind of software a childcare center should use in order to successfully manage its daily affair which ranges from managing Childs to looking after accounts to staff scheduling to billing, etc. Read this article through the end and you will know the core features you will need in a childcare management software program.

Read below the must-have features in a childcare management software:

Account management and easy information retrieval

This is the basic feature that any child management software should have. The software you are looking for should be able to collect, organize, and tabulate all kinds of different pieces of information about a child left in your daycare.

The software should not only contain family and personal data of a child, but it should also have information about physical, immunization, and medical history of the child. This will help your business manage each and every child more effectively. The software should also display in prominent position the emergency phone numbers and details of authorized pickups. These data should not be left buried inside heaps of data, as they are only valuable when available in the time of need.

Automated billing and reporting

Creating reports (all kinds of) and generating bills for your clients is a time consuming affair, and an ill-designed software will not do anything about it. It will make your life, or let it be as complicated as it was when you didn’t have software to manage childcare affair.

Before buying childcare management software, make sure the software can automatically generate bills without much of your involvement, based on the enrollment. Good software will generate one bill per child and/or family, and it will also automatically add charges related to late payments, bounced check, etc. All this should be done automatically, based on pre-defined schedule.

Another aspect of good childcare management software is its ability to generate custom reports instantaneously, without much engagement. The software you will get for your daycare/childcare center should generate all kinds of daily, weekly, and monthly reports, and each one of them should be exported in popular document formats like Word, Excel, and PDF, which are universally used.

Bulk printing of invoices will be another time saver. Software’s capability to generate report of account receivable will help you track your finances; you must look for this feature.

Staff and activity management

A childcare center that does not conduct activities is not the one where parents put their young ones. That is why you conduct many cool activities, but how do you keep track of when and what activity you are going to conduct next month, or next week, or anytime in the future?

Keeping a tap on it, manually, is a time-eating monster, you need a software that keep track of activities you conduct, and send a reminder to you, your clients, and participating kids way in advance so that not a single kid misses out on it. The software should do all on its own.

Another aspect that eats out your valuable time is staff scheduling and management. If you are running a childcare center you are bound to have some staff members. You need to keep track of their involvement, their schedule, their classes, and activities they monitor. This will help you utilize your resources to the maximum.

There are many more advanced features like attendance tracking, revenue projection, and so forth that you will get in the best childcare management software. But, these are some of the must-have feature that you must look for in any childcare management software.

Do not go for the one, which lacks any of the above mentioned features because if you do not have these, you may need to buy other software to fulfill these tasks. Why waste money if one childcare management software application can do that? Read more on my Squidoo lens on choosing a childcare management software, and if you are looking to give it a try, I recommend a web based childcare management software I stumble across. You can try a free demo before choosing one to manage your daycare program.

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Cold prospecting is considered as a repugnant sales and marketing tool by the modern-day marketing purist. They feel this tool infiltrate in the consumer’s domain and irritate them, which in due time bitters the consumers’ taste and they will never buy from you.

Part of the above fear could be right, but the other part is all in all wrong. Some of the consumers may feel irritated a bit, but if everything else fails, it is worth risking, for many companies have reported success using cold prospecting. And in one way or another, every single company resort to cold prospecting to increase their customer base.

What is cold prospecting then?

Cold prospecting refers to all the marketing communication that a company sends to people at large without their prior consent. It is different from mass marketing in its nature of being inherently personal.

All calls, emails, text messages on phones, direct mails, periodicals that your receive could work as tools of cold prospecting, and quite often they are used as such. Many companies use these tools for cold prospecting purpose. I know of no one who has not received unsolicited calls from insurance companies, a message from a credit card company, direct mailers from catalogue companies, or emails from pharmaceutical companies more than once a week,

Each of those attempts to contact you is an attempt to prospect you. People who never need such services get irritated by such attempts, but those who need such services welcome such calls. Unfortunately the former group is much larger than the latter, which is why cold prospecting is not very desirable for many businesses.

You want to cold prospect or not is your decision, and nothing I say or do should influence that decision, as I am not aware of the exact situation you are into; also because the goal of this article is only to tell you about cold prospecting and its usage.

How to cold prospect your future customers?

If you have to use cold prospecting then you need to know how to go about it? What is the right way to do cold prospecting so that you do not irritate the uninterested lots, at least does not irritate much? These are the issues I will concern myself with in the remaining part of the article.

Which marketing tool to use?

This is an important decision to make when going for cold prospecting, as each tool affects people differently. Some tools are too person for people so it should be avoided. In my view, a company should not resort to cold calls for cold prospecting; at least a company should not call on suspect’s cell phone.

Cell phone is very personal medium, and nothing irritates a person more than receiving a cold call on one’s cell phone.

I would prefer a less intrusive medium. I will like to go with either mobile text or e-mails. Before we move forward, let me tell you here that never send a bulk mail for prospecting — 99 out of 100 times, it will your bulk mails will land in the spam folder.

Craft a personal message

Make the mail you send out look personal. Do not start with dear sir/madam, or any such salutation that does not say that the mail was specially constructed for the recipient. Make each mail personal by changing bits and pieces of the mail to fit the bill.

When to send

Nothing could be more frustrating than receiving one or more message or mail when you are in the middle of something, let’s say a meeting. A message received then will push the sender into your blacklist. Being a sender this time, therefore, time your messages well. Do not send it when your suspects would be busy doing other important things.

Timing is as important as is the medium to use and one time-frame does not fit all. You have to keep in mind the availability of people in your industry or related ones when planning the timing of message delivery.

Following the above given tips will increase the success rate. Instead of going for blind cold prospecting like an insurance company, you should focus on qualifying your suspects then constructing customized messages. This way you will get more out of every minute and dollar spend on cold prospecting.

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You cannot do it alone, not always. And not even an employee can do the kind of work you want, or perhaps you do not have money to pay an employee to assist you in completing a certain task. Moreover, an employee may not be the solution you are seeking. In such situations, you need a JV (Joint Venture) partner, as a JV partner can stand beside you on an equal footing, and help you take the work through the end.

But, all JV partners are not equal. Most of them end up being liability to your journey, instead of being a helping hand, an asset. You should, therefore, be very careful before roping someone for the project at hand. Do not hire anyone and everyone; be very specific, rather more critical in hiring a JV partner than you would be when hiring an employee.

Many entrepreneurs falls prey to a line of thinking that make them believe that as they are not paying any upfront money or salary to a JV partner, they should not be too critical. Very few people will agree. Wrong! This line of thinking is absurd. You may not be giving any money now, but you are promising a healthy percentage of future earning, and this is what, more than any money, makes an enterprising entrepreneur tick.

Qualities to look for in a JV partner

He should complement your expertise

If you are an expert writer with a good knack for marketing then do not look for a JV partner that has the similar ability. You should, instead, look for someone who knows programming, or designing. The idea is to take a person who proves to be a missing piece between you and your goal.

Should be willing to walk the extra mile

Willingness to walk an extra mile is what differentiates an employee from a partner. An employee, most often, will never be willing to do more than his role defines, whereas, a JV partner knows that there is no set role for a partner in any venture, so he goes as long as you walk beside him.

But not all JV partners can do that. Some wants to become your JV partner because they see you as a person who already has a product, and they can make easy money going with you. They do not comprehend the risk involved, and they do not want to toil. You need to avoid such people.

Make sure he is easygoing

You are going to be in constant touch with your JV partner — talking to them over phone, meeting them in person (if you are in same city), exchanging mails, talking over Skype, and chatting. It is, therefore, necessary that your JV has an attitude that matches your temperament, and way of life. Your JV should be easygoing.

Do not partner with someone whose attitude does not go well with you, no matter how smart or talented he or she is. Talent alone cannot take you very far, if the attitude is not right. I, myself have fallen for this, and a wrong choice ruined my venture. I would not suggest you to commit the same mistake.

Should be smarter than you at least as smart as you are

Do not partner with someone who is not as smart as you are. Ideally, you should partner with someone who is smarter than you are. You do not want to partner with a person who is less talented than you are simply because you want someone to add value to your project” not because you want to teach someone basics of your business.

Teaching is something that eventually will happen both ways, provided you two are equally competent in your respected fields. Two unequal forces cannot make a big impact, for the slower one slows the entire process.

A parting thought

If I get to put one quality above all then I will put the attitude of your future JV partner at the top. Simply because working with a person with bad attitude is unimaginably tough. A bad team slows down the whole process. A bad JV partner is like gravity, which remain hidden and unnoticed until we try to break-free and fly. Every time it pulls us back and we fall flat on the ground, and in the process, we hurt our noses. It is, hence, advisable to stay away from it.

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A lot many people quarrel violently in different virtual cafés (read marketing and related forums) over the issue of efficacy and effectiveness of article marketing. Some will put forward the proposition that article marketing is still one of the most potent tools to use on the Internet, while, others will say it is sheer waste of time, as the return is no where equitable to the effort one put into it.

And it is then that the “half forbidden and half accepted” phrase article spinning is tossed in the discussion. Some flinch, while, others smile at the mention, and the newbies are left wondering what is this all about. This article is the answer to that “what is it about” question and of other variants of it.

Article spinning – what is it?

Let me use a simple language to explain the concept of article spinning, and for that I will begin with the etymological definition of the phrase. We all know what an article is, and spinning in this context means rotating.

A process of replacing words by its various synonyms in order to change the physical property (words and sentence) of the article, while, keeping the meaning of most of the sentence intact is called spinning of an article, or article spinning.

How it is done?

There are many applications that help you do that. Almost everyone use one or other software to spin the article, as doing it manually will defeat the whole purpose of article spinning.

A good article spinning software will give you control on the words, phrases, and sentences you can spin. You can spin every single word or you can spin two or three words at a time, or may be one sentence at a time. There could not be hard and fast rule for that, as each article is different, and should be spun according to its merit.

An article spinning software comes with a huge database of synonyms. In a good article spinning software, new synonyms are continuously added based on what words other users are using in place of any particular word. This continuous addition of synonyms to the database is what makes an article spinning software so powerful. This is a must-have feature in an article spinning software. Another important feature is software’s adherence to the distribution standard, in terms of formatting of the output. After all, no one is going to submit each article to different directories, manually.

Should you or shouldn’t you?

Now, we have come to the big question: should we or shouldn’t we use article spinning. Well, I cannot give a definite yes or no answer to this question, as the decision is often subjective. What I can do is I can tell you what the different views are on this subject.

The house is divided on this issue. On one hand, if some marketers swear by article spinning than on the other hand there are marketers who consider it blasphemy.

Why it should be used?

The marketers who profess the use of article spinners have their logic behind using article spinning. They say, article spinner is a wonderful tool that helps marketers strengthen their presence on the Internet and get a lot many backlinks.

The proponent of article spinning says they could not harness the full power of article marketing, if it was not for the article spinning. It is so cost effective, and it helps them rule Google’s SERP.

Why article spinning shouldn’t be considered?

The opponents of article spinning usage do not get sold for such lies, so do they claim. This school of marketers put their noble self before the backlinks. They feel spinning an article ten times over (if not hundred times) is not the way to go, as it subtracts from the users’ experience. Not only that, it also deprecate the brand’s value in the eyes of customers.

This group asks us to imagine how a searcher will react if he is caught in the situation where she gets only spun versions of a single article in return for the keyword phrase she has searched. Will she thinks greatly about the company promoting all those spun articles that say nothing new because a company has so many links in Google SERP, or will see twitch by seeing articles that mean nothing, and just have wasted her time?

Conclusion

I think this school has a point too, and to me both of them appear to be speaking the truth. Each one of them has its logic behind using or forbidding the use of article spinning. One thinks about achieving the marketing goal, which by the way is not wrong in any sense, while, other thinks about customers’ overall experience, which is paramount to any marketing effort. No one can deny this either.

But even after all this, the question remains the same. What one should do?

As I said earlier, you have to decide for yourself if you want to meet your marketing objective, or help customers surf the web happily, without being irritated by useless content.

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If you are a small business owner then chances are that you do not have a large army of sales people, and nor you have the budget to hire a corporate sales trainer to train the small number of people that pass for sales cum marketing team in your company. By the way that is not required even. All you and your sales team need to know is the objection handling tricks.

Despite a solid product, all the preparation, sleek presentation, and powerful delivery, it is the objections that clients raise during a sales call that cuts the whole sales cycle short, sending it spinning down to the bottom of the well of oblivion. It is, therefore, absolute must that you know how to handle objections, and for that you need to know types of objections your clients may raise.

Types of objections and handling technique

I have to think about it.

This is a typical response of a client who is undecided, or who is worried about a certain aspect of your product. This question does not mean that your client does not intend to buy. All it means is the client needs more convincing before he reach for his wallet — well, not literally.

If your client raises such question then do not fall back. Instead, ask him what is holding him back. Statements like the following will help:

“I understand it is a big decision you have to take. I have seen many of my clients going through this, so I may help you in this.

Are you worried about this product not being the exact solution for your problem, or is the product out of the budget you have put aside for the solution to your problem? Or are you thinking about pushing the purchase to the future, as the problem does not hurt that much yet?”

Another response could be:

“Purchasing such a high ticket solution, indeed, require thorough calculation. I am with you on this, and I can assist you in decision making, if you tell me what aspect of the product I am offering is stopping you to buy now?”

A short answer could be:

“What kind of risks do you think is involved here? Is the product too costly, solution not appropriate, or the problem not too critical to solve?”

I don’t have time right now, will get back to you

This response from a client means a big no for many sales person, but not so if you use the following sentences to handle this objection. It can convert even the

“You indeed have other pressing issues like more sales and healthier bottom line on your mind. This is quite right, but tell me something — how many more free hours you will get in a week to work on sales and revenue generation for your company, if this problem is taken care of?”

A possible response could be:

“In the beginning you told me that you spend X (put exact number) hours in fiddling around with this problem, every week. How wonderful it will be for the company’s health, if this is taken care of, without your involvement.”

A more apt reply could be:

“Yes I understand you are busy, and how unfortunate it is that after so much hard work, you are not getting the response you want from your customers. Won’t it be wise to start this project now, and witness first-hand how it helps you strengthen profitability of your company?”

It is too expensive for me

This is a wet blanket. It puts out the flame of enthusiasm your sales person feels at the end of the presentation. This one sentence pricks the balloon of expectation a salesperson was inflating while giving a presentation.

Many fears this objection cannot be tackled, and a client saying this is definitely shutting the door, for once and forever. But there is a piece of good news — this could also be tackled. A possible answer to this objection could be:

“Expensive? What are you comparing it with?”

Another response could be:

“It is not expensive. It, indeed, is a big investment, but not expensive. Tell me something — if your problem is resolved then how much will it add to the bottom line? Won’t it be many times more than the price of this solution?”

A crispier response could be:

“It may appears expensive, but tell me how much more you will earn if my product does exactly what I say it will do?”

A more confident reply could be:

“Well let’s take this big ticket investment this way: what is the one result you would want from a product like mine in one month from the date of deployment? What result you want to see, let’s say, after 30 or 45 days of deployment?

Let’s start this project as a trial run, and try this solution. If the result does not satisfy you then we will discontinue it! You will be amazed to see the result”

Afterthought

These are some of the ways in which you can handle your clients’ objections. I chose to tackle the above three because these are the most common types of objection raised by the clients. And for most of the salesperson this means a dead end.

If these can be handled then, believe me, any objection could be handled. These were the toughest ones. By showing you the ways to handle such “close ended” objection, I want to instill hope in you and your team that none of the objections client raise after the sales call means end of conversation.

Always keep in mind that a client agrees to meet you not because he has some spare time to pass. He agreed to meet you because he has a problem, which needs to be addressed, and he is raising objections because he feels you do not have solution to his problem. Prove him wrong.

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