<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Virtual Marketing Assistant &#124; Steve Arun &#187; Blogging</title>
	<atom:link href="http://www.stevearun.com/category/blogging/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.stevearun.com</link>
	<description>Steve Arun&#039;s website promotion strategies for SME&#039;s</description>
	<lastBuildDate>Thu, 29 Jul 2010 06:02:26 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.0</generator>
		<item>
		<title>How Blog-and-ping can boost your page rank</title>
		<link>http://www.stevearun.com/534/how-blog-and-ping-can-boost-your-page-rank/</link>
		<comments>http://www.stevearun.com/534/how-blog-and-ping-can-boost-your-page-rank/#comments</comments>
		<pubDate>Wed, 07 Jan 2009 08:33:41 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Blogging]]></category>

		<guid isPermaLink="false">http://www.stevearun.com/?p=534</guid>
		<description><![CDATA[What is ‘Blog-and-ping’? it is a term that defines a technique that helps you make a post on your blog, use the in-built feature of your blog software and sending out a ‘ping’ to different blog directories thereby notifying them that you have already added a new post on your blog. A ‘ping’ can also [...]]]></description>
			<content:encoded><![CDATA[<p>What is ‘Blog-and-ping’? it is a term that defines a technique that helps you make a post on your blog, use the in-built feature of your blog software and sending out a ‘ping’ to different blog directories thereby notifying them that you have already added a new post on your blog.</p>
<p>A ‘ping’ can also be referred to as a great way of notifying many blog directories and blog search engines via following an industry standard way. </p>
<p>Blogs are a favorite to of search engines. This is because blogs are stuffed with a lot of ‘useful’ content. </p>
<p>Experts also feel that Blog and ping are a great way to increase traffic to your website. </p>
<p>Yes, you can actually increase the success prospects of your website via Blog-and-ping. </p>
<p>A blog can be referred to as a short way of web log saying. This can also be compared to a journal or dairy on the World Wide Web. Blogs can include a lot of things other than just personal information. Blogs can include the following:</p>
<ol type="a">
<li>History</li>
<li>Challenges</li>
<li>History</li>
<li>Thoughts</li>
<li>News</li>
</ol>
<p>Blogs need to be refreshed and added new content on a regular basis. </p>
<p>On the other hand ping sends out a messages to a different server or computer to get response. </p>
<p>Blog-and-ping helps providing a good amount of traffic to your website.</p>
<p>Hence, it would be a good idea to write a regular blog and ping the search engines. This will make your website indexed faster than normal.</p>
<img src="http://www.stevearun.com/?ak_action=api_record_view&id=534&type=feed" alt="" />]]></content:encoded>
			<wfw:commentRss>http://www.stevearun.com/534/how-blog-and-ping-can-boost-your-page-rank/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Inside tips on creating a successful landing page</title>
		<link>http://www.stevearun.com/508/inside-tips-on-creating-a-successful-landing-page/</link>
		<comments>http://www.stevearun.com/508/inside-tips-on-creating-a-successful-landing-page/#comments</comments>
		<pubDate>Fri, 26 Dec 2008 07:22:46 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[landing page]]></category>

		<guid isPermaLink="false">http://www.stevearun.com/?p=508</guid>
		<description><![CDATA[Are you serious about creating a successful landing page? If yes, you need to consider a lot of things. Yes. It is very necessary to follow some rules if you want to create a good, popular and result oriented landing page. Here are some superb tips to create a successful landing page: Visitor requirements: A [...]]]></description>
			<content:encoded><![CDATA[<p>Are you serious about creating a successful landing page? If yes, you need to consider a lot of things. Yes. It is very necessary to follow some rules if you want to create a good, popular and result oriented landing page.</p>
<p>Here are some superb tips to create a successful landing page:</p>
<ol type="a">
<li><strong>Visitor requirements:</strong><br />
A landing page will be termed successful only if it contains all that a visitor wants. Hence, it is very necessary to keep in mind the requirements of a visitor when creating a landing page.</li>
<li><strong>The links:</strong><br />
The linking architecture should be simple and user friendly. Remember that hitting the back button is easier as compared to any other button.</li>
<li><strong>Headline:</strong><br />
You must add an impressive headline to your landing page. Do not write a boring keyword-stuffed headline. This is very boring for the client too.</li>
<li><strong>Clean design:</strong><br />
Remember that the landing page is not your home page. The design should be kept as simple as possible. The prime motive of the landing page is to make the visitor go towards the main action.</li>
<li><strong>Easy to scan:</strong><br />
The text should be extremely easy to scan. The readers will never appreciate a big boring block of text. Divide the content into small paragraphs.</li>
<li><strong>Place in order:</strong><br />
You need to focus more on what’s very important. In short, know what your visitor wants and act accordingly.</li>
<li><strong>Real testimonials:</strong><br />
Testimonials sell fast. You can try placing a couple of these in a side bar on the landing page.</li>
<li><strong>Test:</strong><br />
You must test the landing page on a regular basis. This will keep it in working condition and provide you good rewards.</li>
</ol>
<img src="http://www.stevearun.com/?ak_action=api_record_view&id=508&type=feed" alt="" />]]></content:encoded>
			<wfw:commentRss>http://www.stevearun.com/508/inside-tips-on-creating-a-successful-landing-page/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Blog comments – Top reasons to comment on blogs</title>
		<link>http://www.stevearun.com/457/blog-comments-%e2%80%93-top-reasons-to-comment-on-blogs/</link>
		<comments>http://www.stevearun.com/457/blog-comments-%e2%80%93-top-reasons-to-comment-on-blogs/#comments</comments>
		<pubDate>Sun, 07 Dec 2008 05:17:15 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[blogs]]></category>

		<guid isPermaLink="false">http://www.stevearun.com/?p=457</guid>
		<description><![CDATA[Blog comments are powerful enough to attract a lot of readers. You can actually read what you desire. It is all about your own will. Blog comments mean what you want to talk about. If you are still not convinced about using comments on blogs, here are top and reasons you should do. Your identity: [...]]]></description>
			<content:encoded><![CDATA[<p>Blog comments are powerful enough to attract a lot of readers. You can actually read what you desire. It is all about your own will. Blog comments mean what you want to talk about. If you are still not convinced about using comments on blogs, here are top and reasons you should do.</p>
<ol type="a">
<li><strong>Your identity:</strong> In case, you manage to leave comment on a blog regularly, the blog owner will know you and your website really well. Now, when you leave comment on many blogs together you would be recognized socially in the blogging commenting. This is the best way to gain a lot of brand recognition and popularity for your personal blog.</li>
<li><strong>Build community:</strong> Remember that a community is built only by its’ people and their opinions when you leave comments, you are displaying your concern and desire to share your opinion with other as well as the blog’s owner. Now, most comments can be in a form of suggestion, criticism, appreciation or feedback.</li>
<li><strong>Achieve you goals:</strong> You need to leave comment as this is the best and the only way the owner of the blog can analyze your goals without any sort of direct or indirect communication.</li>
<li><strong>Link building and traffic:</strong> Many blogs, these days let you leave the links of your website while writing comments for the blog. This will further help you in achieving amazing inbound links and traffic to your website.</li>
<li><strong>Sell</strong>: If you are providing a service or sell a product, commenting on a blog will really help. It is a kind of cheap advertising for you.</li>
</ol>
<img src="http://www.stevearun.com/?ak_action=api_record_view&id=457&type=feed" alt="" />]]></content:encoded>
			<wfw:commentRss>http://www.stevearun.com/457/blog-comments-%e2%80%93-top-reasons-to-comment-on-blogs/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Optimizing Your Blog—What, When and Why?</title>
		<link>http://www.stevearun.com/424/optimizing-your-blog%e2%80%94what-when-and-why/</link>
		<comments>http://www.stevearun.com/424/optimizing-your-blog%e2%80%94what-when-and-why/#comments</comments>
		<pubDate>Wed, 03 Dec 2008 11:25:42 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[blog seo]]></category>

		<guid isPermaLink="false">http://www.stevearun.com/?p=424</guid>
		<description><![CDATA[Blog or weblogs are perhaps one of the simplest publishing tools available today and this is the most efficient ways to boost traffic to your site. They are easy to manage and post, and relatively simple to install within no time. Can you help me choosing a Blog for me? Nowadays there are countless blogs [...]]]></description>
			<content:encoded><![CDATA[<p>Blog or weblogs are perhaps one of the simplest publishing tools available today and this is the most efficient ways to boost traffic to your site. They are easy to manage and post, and relatively simple to install within no time. </p>
<h3>Can you help me choosing a Blog for me? </h3>
<p>Nowadays there are countless blogs coming up every day as it’s an easy ways to get your blog up and running. There are nos. of publishing platform available today but you should prefer only authentic and legitimate blogging platform which are of repute in the online world, such as WordPress and Blogger. (Both are available as hosted services as well as you can host them in your own domain).</p>
<h3>What is a Good blog in layman’s terms? </h3>
<p>No matter what type of blog you may have but the end objective is to get as much traffic as possible on your website. To behave like a wise and well informed blog owner, you need to work on your own specialization. For example if you are running a business blog, then instead of posting personal stuffs post what you know about business, you must post what people like to see and why. </p>
<p>Perhaps they don’t come to your blog to read your own views but in search to find what they want. So if you are able to satisfy their needs you are a king within no time. Frankly, that’s the main difference between a good and bad blog. </p>
<h3>But how readers will find my blog?</h3>
<p>SE’s and Social Networks are the best source to gain regular readers for your blog. To understand the whole issue you need to put yourself in their shoes. When you need some particular information you in a majority of cases go to any popular search engine like Google, Yahoo or MSN. Actually these search engines send millions of interested people to websites listed in their index. However they don’t care for the websites or blogs which aren’t indexed.</p>
<h3>Write for humans and allow SE’s to index your blog.</h3>
<p>So the first thing is to get your website or blog indexed by all major search engines. You as a blog owner must therefore know how to write a suitable content for search engines as well as human visitors. In case you have written content for just search engines then search engines may send traffic to you but once your visitors don’t find what they were originally looking for then they will turn off their face immediately. </p>
<p>However, in the recent time even search engines have become intelligent so even they won’t be interested in the content which is not written suitably for human visitors. Now the million dollar question that may come into your mind can be: is it possible to write for search engines and human visitors at the same time, why not…it can be. </p>
<p>Practically writing for search engines and human visitors is not mutually exclusive thing at all. By writing good content with various keyword density and placement rules in mind we can easily achieve that. </p>
<h3>Get an exclusive design for your blog. </h3>
<p>Next, important issue with every blog is the template used. Most people have a wrong notion that looks don’t count when it comes to blogs, as a result they may use any out of the box or outdated blog template. This is just like putting a best cooked recipe in a shabby plate.</p>
<p>No one would ever like to eat in a dirty plate no matter how best you might have cooked that food. Same applies to the blog template. Use some free templates available and try to do some customization. If you aren’t able to do that hire some professional and get it done. If you aren’t literally hard on your budget then try some professional and ask him to create a unique template for your blog.</p>
<p>If you are looking for an SEO friendly theme, why you don’t choose Talian or Beyond2010, these are highly optimized themes and I am updating these frequently to work better with the latest version of wordpress. </p>
<h3>Optimize your blog with the help of SEO Plugins.</h3>
<p>I assume you have quality contents, now it’s time to use some plugins which help you to optimize the dynamic pages. I suggest use All-in-one-SEO- Plugin, it allows you to create custom titles, keywords and descriptions for your blog. I am using this from last 2 years and I am 100% satisfied with the performance. It allows you do lots of other things such as using no-index for archives or tags to prevent duplicate content penalty. </p>
<h3>Create a sitemap for your blog.</h3>
<p>Sitemap are essential to get your blog indexed in SE’s. If you are using my themes, you have additional advantage of creating a sitemap other wise you need another plug-in that generate a sitemap for you. With the latest version of wordpress I didn’t tested the plugins, so I can’t suggest any right now, but if needed I will write the sitemap generator code for any theme you are using for your blog. </p>
<h3>Create a monthly submission plan.</h3>
<p>Submit your blog to Search Engines, directories and various blog directories, but be careful, too many submissions may be a disaster and SE’s may found it spammy. So avoid bulk submissions at once and create a monthly submission plan. Track your successful submission and resubmit the same again. The process is slow, but is better for health of your blog. </p>
<h3>Optimize your RSS feeds.</h3>
<p>Next most important thing for better optimization is to use RSS feeds. All blogs have default RSS URL as well as many external tools such as Feedburner is providing excellent ways to optimize and share your feeds to World Wide Web.  Always place your RSS URL on a place where everybody can see, like top left or top right sidebars. They have countless benefits by linking your blog to many useful resources. Offer your blog visitors with RSS &#038; feed subscription buttons to help them subscribe to your blog instantly. If some of them don’t like to get RSS readers then offer them with emails. </p>
<h3>Get social, brag about your blog.</h3>
<p>Social networks are wonderful source of traffic. You need to choose few good networks and be an active contributor. Places like Digg, Facebook, Twitter and many others helps you gain virtual friends and regular readers. I am putting up my list soon, meanwhile you can see a list of social networks at Wikipedia.</p>
<h3>Do some Internal Linking to gain authority pages. </h3>
<p>Finally, each post you write put the link of relevant pages of your site. This way your readers will find exactly what they need. Try to make your navigation as simpler as possible and put everything open which is on the deep pages on the first page itself with deep linking. Try to persuade them that they have something more interesting in the deep pages and hold them on by providing them more and more useful content. </p>
<p>There are many useful Plug-ins available but never overload your blog with every of them. And, now the important part, do regular with your postings because with frequent postings you are more likely indexed by Googlebot and other bots on the Internet. Needless to say what benefits you may have if they often visit you. Most of these bots love updating fresh sites, so it makes sense to feed them with what they want.</p>
<p>This post is an continuation of <a href="http://www.stevearun.com/50/seo-tips-for-blogs/">SEO Tips for blogs</a>, I am putting together more useful stuffs for my readers later in this post. </p>
<img src="http://www.stevearun.com/?ak_action=api_record_view&id=424&type=feed" alt="" />]]></content:encoded>
			<wfw:commentRss>http://www.stevearun.com/424/optimizing-your-blog%e2%80%94what-when-and-why/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to build a better RSS feed for your Joomla Blog</title>
		<link>http://www.stevearun.com/386/how-to-build-a-better-rss-feed-for-your-joomla-blog/</link>
		<comments>http://www.stevearun.com/386/how-to-build-a-better-rss-feed-for-your-joomla-blog/#comments</comments>
		<pubDate>Sat, 29 Nov 2008 07:18:43 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Joomla]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[RSS]]></category>

		<guid isPermaLink="false">http://www.stevearun.com/?p=386</guid>
		<description><![CDATA[If you have already worked with Joomla, then you must be knowing about its’ syndication function. In case, you are not, you can go and publish the module known as ‘syndication’. However, you must have also seen it on the FrontPage and after an all-new Joomla installation. Here are some ways to improve your Joomla [...]]]></description>
			<content:encoded><![CDATA[<p>If you have already worked with Joomla, then you must be knowing about its’ syndication function. In case, you are not, you can go and publish the module known as ‘syndication’. However, you must have also seen it on the FrontPage and after an all-new Joomla installation.</p>
<p>Here are some ways to improve your Joomla Blog feeds:</p>
<ul>
<li>First, you can use a superb component known as DS-Syndication.</li>
<li>DS-syndication is installed just as a normal component and thereafter comes with some superb features such as a button maker for all your RSS Icons. </li>
<li>See how to get to the screen and then think of using some of the settings. </li>
<li>Here, you will get a huge screen with lots of settings. </li>
<li>You would get a lot of settings to choose from.</li>
<li>The settings you get are as given below:</li>
<li>RSS Type:<br />
You can either leave this on set it to RSS2.0.</li>
<li>Number of messages:<br />
Set to what you exactly want. If it is for SEO purpose, opt for a number such as 12 or highest.</li>
<li>FrontPage Only:<br />
Try setting it to a ‘No’. This should be the case unless you really want a special FrontPage feed.</li>
<li>Section:<br />
This is where you can actually make a difference. Here, you need to opt for a section you have created for blogging. </li>
<li>Exclusion:<br />
In case, you really like, you can exclude a category from getting into the feed.</li>
</ul>
<img src="http://www.stevearun.com/?ak_action=api_record_view&id=386&type=feed" alt="" />]]></content:encoded>
			<wfw:commentRss>http://www.stevearun.com/386/how-to-build-a-better-rss-feed-for-your-joomla-blog/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How can certain web tools help in generating  blog content ideas</title>
		<link>http://www.stevearun.com/378/how-can-certain-web-tools-help-in-generating-blog-content-ideas/</link>
		<comments>http://www.stevearun.com/378/how-can-certain-web-tools-help-in-generating-blog-content-ideas/#comments</comments>
		<pubDate>Wed, 26 Nov 2008 06:49:31 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[blog]]></category>

		<guid isPermaLink="false">http://www.stevearun.com/?p=378</guid>
		<description><![CDATA[Bloggers must focus on amazing posts in order to be in the good books of the audience. Now, this means that they require some great ideas. Now creating superb posts is not an easy affair. Sometimes, you may get superb ideas and at other times, you may just not hit the right thing. Sometimes, even [...]]]></description>
			<content:encoded><![CDATA[<p>Bloggers must focus on amazing posts in order to be in the good books of the audience. Now, this means that they require some great ideas. Now creating superb posts is not an easy affair. Sometimes, you may get superb ideas and at other times, you may just not hit the right thing.</p>
<p>Sometimes, even the most experienced blogger may fall short of ideas when it comes to writing posts. If you are keen on getting consistent web juices, here are some tools that many really help you in this regard:</p>
<ul>
<li>Usenet – The discussions that happen at Google groups are really substantial. These are very helpful. All you require to do is to browse though SEO, google specific groups of search engines.</li>
<li>Technorati &#8211;  Technorati is known to be the best tools to generate  blog content  ideas. The rankings coming from technorati means that just the simplest of SEO, NFL or adsense search will provide relevant post.</li>
<li>Craigslist &#8211; This is also  a beneficial tool for blog ideas. You may look for a sample search for SEO and get superb results.</li>
<li>Del.icio.us – This is a famous page that has become really popular. The specific tag pages  of this site functions just similar to technorati in the way that it works  towards providing  links to pages on time that people have already bookmarked .</li>
<li>Stumbleupon  &#8211; The most optimum way to  utilize is stumbleupon.</li>
<li>google /yahoo news  &#8211; the news services coming from google and yahoo tends  to provide you access to more than tens of  thousands of press release.</li>
</ul>
<p><strong>Other tools include </strong></p>
<ul>
<li>Wikipedia</li>
<li>Digg and reddit</li>
<li>Yahoo answer</li>
<li>Keyword tools</li>
</ul>
<img src="http://www.stevearun.com/?ak_action=api_record_view&id=378&type=feed" alt="" />]]></content:encoded>
			<wfw:commentRss>http://www.stevearun.com/378/how-can-certain-web-tools-help-in-generating-blog-content-ideas/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Corporate blogging Why does corporate blogging fail</title>
		<link>http://www.stevearun.com/376/corporate-blogging-why-does-corporate-blogging-fail/</link>
		<comments>http://www.stevearun.com/376/corporate-blogging-why-does-corporate-blogging-fail/#comments</comments>
		<pubDate>Tue, 25 Nov 2008 06:43:47 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Blogging]]></category>

		<guid isPermaLink="false">http://www.stevearun.com/?p=376</guid>
		<description><![CDATA[Corporate blogging may include a lot of benefits and this is the reason that it is desired most bloggers across the globe. However, Corporate blogging also has its own risks. There are several times when the whole concept of Corporate blogging failed to produce results. Here are some of the common issues related to Corporate [...]]]></description>
			<content:encoded><![CDATA[<p>Corporate blogging may include a lot of benefits and this is the reason that it is desired most bloggers across the globe. However, Corporate blogging also has its own risks. There are several times when the whole concept of Corporate blogging failed to produce results. Here are some of the common issues related to Corporate blogging.</p>
<p><strong>Not flexible</strong> – It may be possible that a blog is not the right sort of company for you. Some companies are so rigid that Corporate blogging may not really help them. Remember that the unique characteristics of a blog may not blend well with every organization.</p>
<p><strong>Editorial control</strong> – It is very important for a blog to posses personal, unique and convincing voice. It should capable of stimulating one’s passion and instantly connect with the readers. It should also not ignore critical issues.</p>
<p><strong>Unfamiliarity with the structure of a blog</strong> – You need to know that a blog has many unique components that provide them niche qualities. Use of blog software makes the whole process easy. However, the problem arises when companies misunderstand blogs for bulletin-style announcement, newsletters or news feed.</p>
<p><strong>Misunderstanding audience</strong> – It is very important to know that the  blog is not similar to your typical customer base. Blog reader are passionate, tech savvy and very inquisitive.<br />
<strong><br />
Domain and URL issues </strong></p>
<p>– There are also many domain and URL issues that  make the whole Corporate blogging a total no-no.</p>
<img src="http://www.stevearun.com/?ak_action=api_record_view&id=376&type=feed" alt="" />]]></content:encoded>
			<wfw:commentRss>http://www.stevearun.com/376/corporate-blogging-why-does-corporate-blogging-fail/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Ways to turn a press release into a blog article</title>
		<link>http://www.stevearun.com/364/ways-to-turn-a-press-release-into-a-blog-article/</link>
		<comments>http://www.stevearun.com/364/ways-to-turn-a-press-release-into-a-blog-article/#comments</comments>
		<pubDate>Wed, 19 Nov 2008 05:56:49 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[blog]]></category>

		<guid isPermaLink="false">http://www.stevearun.com/?p=364</guid>
		<description><![CDATA[Most companies, these days have a proactive public relations (PR) program. This will get all your press release updated frequently to produce totally professional content. In case, you are not aware of how to turn a press release into a blog article here are some super effective tips to follow: Choose the right press releases: [...]]]></description>
			<content:encoded><![CDATA[<p>Most companies, these days have a proactive public relations (PR) program. This will get all your press release updated frequently to produce totally professional content. In case, you are not aware of how to turn a press release into a blog article here are some super effective tips to follow:</p>
<ul>
<h3>Choose the right press releases:</h3>
<p>You may not find a press release as interesting as a blog article but according to a study, it has been proved that a customer case study is really ideal. You would be equally benefited by a new release related to all the industry trends, survey data or more. It is not necessary to focus on ‘we have more than hundreds of sales’. This sounds very marketing.</p>
<h3>Eliminate promotional content:</h3>
<p>Remember that most blogs are unsuccessful if they are not a good pitch for your company and this is what most press releases are. In case, your press release is just focusing on claiming the greatness of your organization, get it re-written immediately. You must know that blogs are successful only if they are informative and not overtly sales oriented. </p>
<h3>Catchy headline:</h3>
<p>You need to emphasize on having a catchy headline. </p>
<h3>Add pictures, videos and images:</h3>
<p>Multimedia is powerful enough to increase the overall value of your content. </p>
<h3>Eliminate boiler plate:</h3>
<p>Usually press releases stick to a standard format and have an information and contact info about the company at the bottom. Remove all this as this is not at all common in any of the successful blog articles.</ul>
<img src="http://www.stevearun.com/?ak_action=api_record_view&id=364&type=feed" alt="" />]]></content:encoded>
			<wfw:commentRss>http://www.stevearun.com/364/ways-to-turn-a-press-release-into-a-blog-article/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Blogsphere 10 commandments to follow religiously</title>
		<link>http://www.stevearun.com/360/blogsphere-10-commandments-to-follow-religiously/</link>
		<comments>http://www.stevearun.com/360/blogsphere-10-commandments-to-follow-religiously/#comments</comments>
		<pubDate>Mon, 17 Nov 2008 05:42:07 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[blog]]></category>

		<guid isPermaLink="false">http://www.stevearun.com/?p=360</guid>
		<description><![CDATA[Creating a blog for oneself has become really common these days. However, most people are not aware of what to do and what not when it comes to making their business blogs a huge hit among their potential clients. The experts in this field have come up with ten super effective tips for the success [...]]]></description>
			<content:encoded><![CDATA[<p>Creating a blog for oneself has become really common these days. However, most people are not aware of what to do and what not when it comes to making their business blogs a huge hit among their potential clients. The experts in this field have come up with ten super effective tips for the success of business blogging:</p>
<ul>
<p><strong>Conversational:</strong><br />
If you have a business blog, try to make it conversational. This will help your readers related to the content. Make sure that the content is informative and conversational. You don’t require clever marketing copy.<br />
<strong>Publish regularly:</strong><br />
If you are serious about keeping a loyal readership, you need to be very consistent about the content you deliver. Do not forget to post and respond to comments. Do it at least once or thrice a week. It would be great if you can do this on a daily basis.<br />
<strong>Understand your audience:</strong><br />
It is also very important to know your audience. Know whom you are talking to and what you are talking about.<br />
<strong>Your own voice:</strong><br />
Don’t fake it. The customers, these days are smart enough to know it.<br />
<strong>About me page:</strong><br />
Offering this page will let you new readers know about you and will also establish credibility.<br />
<strong>Other blogs:</strong><br />
Take too other blogs and find relevant and fresh material.<br />
<strong>Avoid trouble:</strong><br />
An informal conversation doesn’t mean unprofessional conversation. Don’t post anything that will land you into trouble.<br />
<strong>Write well:</strong><br />
Maintain grammatical decorum when writing for a blog.<br />
<strong>Show passion:</strong><br />
You must show passion for your subject. This will lead to success of your blog.
</ul>
<img src="http://www.stevearun.com/?ak_action=api_record_view&id=360&type=feed" alt="" />]]></content:encoded>
			<wfw:commentRss>http://www.stevearun.com/360/blogsphere-10-commandments-to-follow-religiously/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Business blog launch Common URL blunder to avoid at typepad and blogspot</title>
		<link>http://www.stevearun.com/356/business-blog-launch-common-url-blunder-to-avoid-at-typepad-and-blogspot/</link>
		<comments>http://www.stevearun.com/356/business-blog-launch-common-url-blunder-to-avoid-at-typepad-and-blogspot/#comments</comments>
		<pubDate>Sun, 16 Nov 2008 05:29:31 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[blogspot]]></category>

		<guid isPermaLink="false">http://www.stevearun.com/?p=356</guid>
		<description><![CDATA[Most people are confused about the type of business URL they should utilize when setting up their own business blog. There are four basic options to choose from. However, there is no right answer here. Experts on the contrary feel that most people often tend to make a wrong choice. Here are four different ways [...]]]></description>
			<content:encoded><![CDATA[<p>Most people are confused about the type of business URL they should utilize when setting up their own business blog. There are four basic options to choose from. However, there is no right answer here. Experts on the contrary feel that most people often tend to make a wrong choice. </p>
<p>Here are four different ways to set up a URL for your blog. There is also an analysis of the benefits and flipsides of each way you opt to adopt. </p>
<ul>
<p><strong>Using a free URL such as Hubspot.typepad.com or hubspot.blogspot.com:</strong><br />
This is a bad choice because the URL actually does not belong to you and all the links you would receive in your blog from other websites do not hold any SEO value to your main website. If you want to do a business, you need to build assets that are your own and under your control. With these URLs, you are building an asset but you don’t own and control that asset. You cannot move or change these URLs.<br />
<strong>Sub domain of website such as blog.hubspot.com:</strong><br />
This is a superb idea. Most organizations have their blog on a sub domain. The search engines would treat these as the portions of the main website.<br />
<strong>Use a fold of website:</strong><br />
This is also a great idea. It is independent of your company website and provides you more flexibility in branding<br />
<strong>A new domain such as smallbusinesshub.com:</strong><br />
Now, this option can create a lot of work for you. However, this can be a great idea as long as you know the challenges you create for yourself.
</ul>
<img src="http://www.stevearun.com/?ak_action=api_record_view&id=356&type=feed" alt="" />]]></content:encoded>
			<wfw:commentRss>http://www.stevearun.com/356/business-blog-launch-common-url-blunder-to-avoid-at-typepad-and-blogspot/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
