Social Media and Search Engine Optimization (SEO) are two extremely powerful aspects of Internet Marketing in 2011. The introduction of more Social Media search options on Bing has also contributed to the significance of Social Media and SEO integration in Internet marketing strategies today. To effectively harness Social Media and SEO in your Internet marketing [...]

Today, most lasting Internet marketing strategies rely strongly on the foundation of effective search engine optimization. Also, the rate at which websites and blogs are increasing has made search engine optimization a necessary phase of effective Internet marketing strategies. In addition, search engine optimization techniques are evolving very fast as the struggle for power and [...]

Before starting your business, you need to scan various factors that make the external macro environment in which your business will operate to see how well your business will fare. These factors significantly affect the health of your business—combined together we call them PESTEL framework. What is PESTEL PESTEL is an extension of PEST framework [...]

In content creation, great headlines are important to attract good traffic. Good traffic means large amount of visitors that convert; huge amount of visitors that buy your product(s) or follow your suggestion(s). In order to effectively complement other marketing techniques, you need to write great headlines for your contents to get people interested in reading [...]

You may experience extreme difficulty in attracting more visitors to your site for several reasons. However, the major causes of low traffic are improper mindset and inadequate knowledge. One or more of these problems are consistently seen in starters also. Interestingly, experience reveals that the process of getting traffic to a new site or increasing [...]

Cold prospecting is considered as a repugnant sales and marketing tool by the modern-day marketing purist. They feel this tool infiltrate in the consumer’s domain and irritate them, which in due time bitters the consumers’ taste and they will never buy from you. Part of the above fear could be right, but the other part [...]

You cannot do it alone, not always. And not even an employee can do the kind of work you want, or perhaps you do not have money to pay an employee to assist you in completing a certain task. Moreover, an employee may not be the solution you are seeking. In such situations, you need [...]

A lot many people quarrel violently in different virtual cafés (read marketing and related forums) over the issue of efficacy and effectiveness of article marketing. Some will put forward the proposition that article marketing is still one of the most potent tools to use on the Internet, while, others will say it is sheer waste [...]

If you are a small business owner then chances are that you do not have a large army of sales people, and nor you have the budget to hire a corporate sales trainer to train the small number of people that pass for sales cum marketing team in your company. By the way that is [...]

You’ve probably heard about twitter and its fame as the next big thing after emails. Most people who have used twitter will testify to it being a powerful communication tool. So should you make the big move and join the twitter bandwagon? You should ask yourself whether twittering will have any positive influence on your [...]