Archive for the 'SEO' Category

Negative SEO: The Other Side of SEO World

Many of you will be familiar with the phrase ‘SEO’, it stands for Search Engine Optimization and is the means of manipulating sites and data to ensure that websites finish at the top of the Search Engines Results Pages (SERPs for short) for specific keywords.

The industry is a massive one, with companies spending huge sums of money to ensure that their sites are the ones found in the search engines.  After all, the search engines send traffic, and targeted traffic can mean BIG money.

Various aspects of SEO are well known.  Link building, keyword research, etc, etc.  All these have made it ‘mainstream’.  But one aspect that is less well known is the dubious concept of negative SEO.

What is Negative SEO

Just as SEO is the manipulating of data using known techniques to get a site to rank well in search engines (in most cases, specifically in Google), negative SEO is the use of using techniques that are known to generate penalties to negatively impact a site in the Search Engines.

In 99% of cases this is done to a competitors site to give another site a competitive advantage.  Because another site takes an SEO hit, the site of the individual or company doing the negative SEO campaign gets boosted by comparison.

A few years ago this was just an idea, the reality didn’t really exist.  This was because Search Engines saw the danger, realised that offsite links couldn’t be controlled and so just discounted the links it didn’t like.

But times changed and SEO moved on.  Now there are thousands of backlinking tools that can be used to spam out millions of links.  Add in the likes of private blog networks created to scam the system and you realise the search engines have a tough battle staying on top of it all.

For this reason they started not only discounting links they considered were created by spam tools or on bad neighbourhoods, but actively using them as a reason to negatively impact the SERPs of sites that were taking part.

Which is all well and good but it opens the door for negative SEO.  Now firms can use these known tactics to attack a competitor, reducing their appearance in the search engines, and taking their traffic.

This is far from just a concept – case studies have shown that there really is the ability to harm sites with negative SEO.  Firms across the internet are going to have to be careful, and Google is going to have to address this before it becomes an even bigger problem than spammed links.

How Negative SEO is Done

When it comes to SEO the basics are fairly clear.  They have been tried and tested over a number of years.  Sure the occasional update boosts some methods and hurts others – the latest Google updates in Panda and Penguin attest to that.  But for the most part SEO is a fairly stable concept.

Negative SEO is different.  Until recently it has only really been a concept more than an actual practice.  Because whilst the theory sort of worked, the practice was a lot harder to pull off, if at all.

Things have changed in the recent Penguin and Panda updates though.  We have gone from it just being a theory to something that has been proven to work.  Google opened the door to Negative SEO, and now many companies are taking advantage of it to hurt competitors.

Here we are not going into the morality or legality of it.  Instead we want to highlight how it is done so companies can be aware and try to come up with methods to combat it (and the more it is written about the more Google will be under pressure to come up with a solution).

So exactly how they do it?

Just as in SEO we are looking at what Google considers.  Only now we want to see what they consider to be bad, what they do a SERPs punishment for.  Since we can assume you don’t have on page access we will be concentrating on off page SEO methods.

  • Publically known private blog networks.  Recently Google took down number of large private blog networks that were gaming the backlinking system.  They also hurt the SERPs of those that were involved.Getting a competitor linked to from a network that has or will be impacted will provide a negative SEO hit for that site.
  • Buy Links.  Another thing that Google cracked down on is sites that have bought links.  By using such sites that Google knows about to link to competitors, you will harm their SEO efforts.
  • Spammed links.  Using software such as scrapbox and xrummer was an old SEO practice that Google cottoned on to.  Now such links are more likely to hurt your SEO than help it – which is why it is a powerful negative SEO technique.  Create thousands of spammy links in such a manner and you’ll negatively impact the SEO.
  • Bad neighbourhoods. The main aspect of theory until now, and it is still relevant.  Links from porn sites and spam/link farms will still create the negative SEO impact that many are looking for.

Negative SEO is a practice now, not a theory.  Make sure you understand what it means for you and your web site.

Negative SEO – a Couple of Examples

People have been guessing that negative SEO was possible for years.  The theory had some merit but it was never quite practical.  However since the recent Panda and Penguin Google updates all that has changed.

Upon realising what Google has changed with it’s updates people also realised that negative SEO had become a very viable option.  No longer just a theory, it was something that could be put into practice.

Of course not everyone was convinced, and still others needed to test to be sure.  Which is why a few case studies were quickly created.  They proved, quite conclusively, that negative SEO was not only an option, but very possible and very powerful.

The Negative SEO Case Studies

The two most famous of the negative SEO case studies came from the TrafficPlanet forum where users selected two sites to hit with negative SEO campaigns.

Case Study #1 – seofaststart.com

Selected for a number of reasons, ranging from it being hard to impact an SEO guru through to him gloating about people dropping in the SERPs, and him being smart enough to gain from the publicity of it.

What was done

Over the course of 11 days one million scrapbox links were pointed at the site, completely using the anchor text “Dan Thies”.  It turns out that at the same time another group started using blog posts on a known link network to also do a negative SEO campaign on the site (for much the same reasons).

So this meant there were spammy scrapebox links AND links from spammy blogs.

So what happened?

  • Dan Thies started at #1 for Dan Thies and stayed there
  • It fell from #11 for the phrase ‘SEO’ out of the top 1,000
  • It fell from #34 for ‘SEO service’ and is no longer in the top 1,000
  • It fell from #3 for the phrase ‘SEO Book’ and is now #34

So there was a definite drop in ranking just by a quick and limited negative SEO campaign

Case Study #2 – negativeseo.me

Targeted as they claimed to offer negative SEO to destroy the competition.

A 1 million link scrapebox spam list was hammered out to, with 100% anchor text ‘destroy your competitors’

What happened?

  • It dropped in the SERPs for the phrase ‘negative SEO’, from #2 to #6
  • It dropped in the SERPs for ‘destroy your competitors’ from #1 to #13

So simple, limited negative SEO campaigns can make a real difference

5 great traffic sources other than the Search Engines

If you’re establishing a site nowadays, one of the first things you’ll want to think about is how you will get traffic to it – after all, the more visitors your site has, the more popular it is, and without them, there’s no reason to invest time and hard work into the site, either.

Search engines are by far the biggest source of traffic you can find online – most people search for something on Google, Bing or Yahoo (which is also powered by Bing, by the way), and if your site contains that information, it will appear on the front page and the user will click on the link and visit your site. But that’s not the only way to get traffic online – thanks to the rise in popularity of Web 2.0 properties, site owners and marketers now have other options at their disposal, which do not depend on Google or Bing alone. Here are 5 major traffic sources that can complement or even replace (if you get banned, for example) search engine traffic:

Forums

Forums are one of the oldest types of Web properties, and as a consequence, there are millions of them around, with hundreds of millions of users – in fact, there are more forum users than Google users, which is pretty impressive. If you have a site, you can get traffic by creating accounts at relevant forums and posting there – it’s as simple as that. Of course, you must post useful information and have a link to your site (in the signature, for example) so people can go to it for more information on the topic – and a lot of them do, with great conversion rates, as well.

Social Networks.

Facebook and Twitter are only 2 of the best examples of new age Web properties, and the potential for getting traffic to your website from them is huge. With hundreds of millions of users (over 600 million for those two combined, actually), you can have quite a nice chunk on your site in no time if you do everything right. It’s pretty easy to build up a good fan page and Twitter account, and you can always just buy ads and paid tweets for immediate traffic (we’re talking hundreds or even thousands of people for about $15) – if you haven’t tried it yet, you should do so now.

Video sites

Video sites are the second most popular type of sites after social networks, and a lot of people are making a living from them alone. YouTube, Metacafe, DailyMotion – all of these sites can bring you a lot of traffic, too. The hard part is posting a good video, but most of the times, something about a new trend will work just fine and get you thousands of views and hundreds of visitors – however, the video must be at least somewhat informational and/or funny, so that people don’t just click “back” and go to one of the other two dozen videos on the results page.

eBooks

While eBooks are most often seen as a source on income, they can be a great source of traffic, as well. You can set up your revenue model so that you give away a book for free, encourage the readers to do the same and, for example, insert links to relevant articles on your site in every chapter of the book, making people click through for more information. Then it’s a matter of using affiliate links and ads for monetization – brilliant and simple!

Email lists

This one will work only if you do have an email list. In most cases, you could make money directly off the list by sending a few room emails, but to keep people subscribed, you can also send them interesting links and useful stuff like discounts and free reports about the niche. The click through is usually high, especially when it’s only for reading an article that the user will actually find useful.

While search engines might’ve held the monopoly in traffic five years ago, that certainly is not the case anymore, and you can easily support a site and your income using any of the above methods or even better, a combination of them. If you get slapped by Google’s unpredictable algorithm, you shouldn’t despair, but work on establishing a traffic stream from these sources instead.

How to properly optimize your images for Google Image Search

Search engine optimization, also known as SEO, is a pretty important part of the online world nowadays. While their importance has diminished in the past few years because of the rise of the social networks, with Facebook having more daily views than Google in the US already, Search Engines are still the main driving force for new and recurring traffic to almost all the websites on the Web.

Getting a site to rank on the first page for any main keywords is one of the first things you should do, and keeping it there is a daily task, as well. Of course, it was much simpler to do it a decade ago, when there was a lot less competition and the search engine algorithms were much simpler, but even nowadays, it’s not that hard to rank in Google and Bing (the latter powers Bing.com, as well as Yahoo.com, in case you didn’t know) if you know the rules and know what you need to do.

But having your text content ranked is not the only way to get traffic from search engines – you can also have some great success by getting images from your site on the first page, and the SEO for Image Search (which I’m sure you’ve used at least a couple of times) is much simpler – there are fewer rules and if you follow them to the letter, you’ll undoubtedly succeed. Here are the things you need to do in order to get your images to rank high in Google and Bing’s Image Search:

Assign proper names.

Don’t just upload your photos straight from your camera or from Photoshop with the default names like “DSC-00349” or “Untitled-3”. You need to give the photo a name that would contain the keyword you’re trying to get it to rank for. If it’s a picture of the iPhone 4S, for example, name it “Apple-iPhone-4S”. This is the most important point, and it accounts for the majority of points Google will assign to an image when deciding where to rank it.

Use captions and ALT tags.

A caption right beside the image in question that contains the keyword you want to rank for will help a lot, as well. That is because Google cannot see what is on the image, so it has to use surrounding text to gauge its relevance to the search query. A caption is the closest text to the image, and it will play a role in getting that picture to the front page. The same thing goes for the ALT tag, which basically should contain the image name and/or a short description – not only will Google see that, but it will also help people who can’t load the full image for whatever reason (slow Internet connection, saving bandwidth, etc.).

Place the image on a relevant page.

It’s a simple rule, yet a lot of people seem not to care about it. You need to place the image, with the right name, ALT tag and caption, on a page that contains an article, video or audio that is relevant to it. If you just create a post about skin care products and place a random image of a flower (even though it may look nice), that will not help you rank, and if Google somehow finds out that it’s definitely, irrefutably irrelevant, they can slap the whole site with a filter and your pages could disappear from the front page or even the index for months at a time. You definitely do not want that, right?

Having images from your site rank in Image Search can bring quite a lot of traffic – Amazon, for example, thrives on this with their book sales, and there are millions of queries every day on Google alone – guess where the users go when they click the image the second time? That’s right, to your site! The above tips are pretty much the only thing you need to follow, so why not do it yourselves?

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Link Building Techniques That Never Get Old


Credit AM

In this article you’ll discover age old link building techniques that anyone can take advantage of. Although internet marketing moves at a fast rate and things can adjust overnight – these kinds of links should last the test of time.

Three Way Linking

Unlike reciprocal links where site A links to site B and vice versa, another way to build links to your pages is through three way links. In order to accomplish this, you want to setups blogs or other sites for the sole purpose of offering links. But instead of doing a reciprocal link exchange, you get the trader to link to your main site so in the eyes of Google it will be considered a one way link which is more beneficial then reciprocating links.

Instead of creating sites from scratch and doing link building for them individually so they get PR and can be used to offer links, an efficient way to develop sites for 3 way link exchanges is to purchase expired domains that already have page-rank.

You would be surprised how many webmasters allow established sites to expire for whatever reason. These expired domains still maintain their PR and if you get a blog up on the domain with unique content, they can be used straight away for offering blog posts.

The most popular aftermarket for expired domains is tdnam.com, which is where GoDaddy auctions off expiring domains, and it’s a great source for finding expiring domains with PR. Due to the large number of people who register domains at GoDaddy, it means there is always a lot of domains that expire there too.

Reciprocal Linking

Even though reciprocal links became devalued years ago to some extent, especially link exchanges on link pages designed for the sole purpose of trading links, I think there is still some value in doing reciprocal linking when done correctly.

But instead of creating a links page that adds no value to your site and is only designed for link exchanges, you should get more creative a try and seek out contextual link exchanges. Not only are contextual links good for SEO but they also have much better click through rates.

How many people visit links pages? Not many! Google knows it and knows they’re designed solely for the purpose of rankings, which is why they were devalued years ago. Even if you have to reciprocate, a contextual link will help you a lot more. This can be achieved though trading guest blog posts, guest articles on other sites, or simply trading links in the content of articles without having to write an article.

Article Directories

With article directories, focus your efforts on the top article directories such as Ezinearticles. It’s the most popular article directory on the internet with a larger readership of people eager to publish content, so submit quality article to these sites so they get picked up on published on other sites with your link.

Press Releases

If you have something newsworthy create an interesting press release and submit to all of the free press release directories. A well-written and distributed press release can go a long ways for creating traffic, links, and buzz.

Directory Submissions

This is one of the easiest ways to get one way links to your site. When it comes to directory submissions, try and locate the directories in your niche first. The niche directories seem to be better maintained and there not just link farms, which a lot of the lower quality general web directories tend to be like! Ok, that is me done for proven link building techniques that have stood the test of time.

Advanced Link Building Strategies

This article will discuss some of the most advanced link building strategies for getting links and how to go about implementing them. So if you have got yourself in a bit of a rut when it comes to finding new link building opportunities, then this is possibly the best article you will ever read.

Creative Google Link Building Searches

Google is your best friend and you should treat it as such. When you really think about what you’re trying to achieve with your SEO efforts, the pages that rank on the first page of google must be doing something right, otherwise they wouldn’t be ranking where they are.

If a page ranks on the first page, then you can be confident that particular site is viewed highly by google, and any links from that site will likely transfer a lot of link juice. So it makes a great deal of sense to use Google as an advanced link building strategy to source high quality backlinks that will help your rankings.

For example, let’s say you wanted to find blogs in your niche that may accept blog posts. On google.com you could search: “guest post” your keyword.

Not only can you use google search to find other related sites in your niche, but once you find a domain name, you can also use google search to find the most the most relevant pages on that site to get the most highly relevant backlinks to your page.

In addition to getting links to the home page of a website, the main objective of off-page SEO optimization is to get deep links to your inner pages, both external and internal links. If you find a quality site that you think would offer an inbound link to your site, it can be difficult knowing which page on the site to get the contextual link, especially if the site has many pages indexed.

The Google search command is one of my favorite advanced search commands and helps out with external and internal link building immensely by enabling you to identify the most important and relevant pages that will send the most link juice.

By using the site command in Google you can search for something like:

site:yourdomain.com keyword

This command reveals just how many times a specific keyword or key phrase occurs – limited by the number of pages that are indexed within the site. The pages returned at the top of the search results are the pages with the most on page relevance for the keyword, so you want to be linking from the relevant page using SEO friendly anchor text. This strategy applies to both external and internal links, because you can search the indexed pages on your own domain name and external sites.

Getting links on high quality relevant pages

You know by now the importance of increasing the number of high-quality sites that link to your webpages. I have talked about high PR and how to be relevant using anchor text, but what I have not talked about is how to find relevant pages you want to get links on.

Using the Google search command when doing a search, you can easily find relevant indexed pages within a site, but you should also consider just doing normal searches on google for your desired keywords or similar keywords to discover linking opportunities on other high quality relevant pages. Google’s main goal is to return the most relevant web pages in the search results, so let them do the work for you.

Google Alerts for SEO

How can you put Google Alerts to use for good SEO? Easy! Say you want to do link building for a specific page. Simply go to: Google Alerts and enter terms that are relevant to your page.

Make sure to use a new alert for each keyword and then you can have the alerts sent to your inbox on a daily basis. Find relevant pages across the web where you can potential get links on doesn’t get any easier then that! Find a forum post about your topic, register on the forum and get a link to your site in the signature link. Stumble on a blog with a post related to your link topic, leave a quality comment with a link back to your site. Doing all of this enables you to gain a larger internet presence, which is the goal, right?

Discover Broken Links And Request A Link

Speaking of expired domains, these can be used to assist your link building strategies, and provides another great way to build links. Your aim is to look for websites/pages that have broken links and return a 404 error or no longer point to the information it once was. Websites in your niche that have link pages would be a good starting point. If the link page is old there should be a lot of older dead links.

 

After identifying a broken link, find a way to contact the webmaster using the Whois contact details or the contact form on their site and ask them nicely for a link. This approach can be fairly time consuming. Instead, getting back to expired domains, by assessing the links pointing to the expired domain, you can easily discover websites that are linking to the expired domain, which would now be a broken link.

Another efficient method for finding broken links is to find old web directory sites dating back to at least 2005. Older directories are full of websites that are no longer online, and since it’s a directory, the links are categorized and you can easily find broken links in your niche. Again, you would assess the backlinks of the broken links in the directory and contact the webmaster to try and get a link.

To increase the acceptance rate of webmasters offering a link as a replacement for the dead link, make sure that the website you are getting links for is a quality site with great content. Many webmasters would be glad to replace their broken links with your link as a way of saying thanks.

How to Benefit Effectively from Social Networking

The Internet changes so fast. Just between last year and this year, Internet marketing has taken another huge leap. The competition for dominance among search engines, online video sites and social networking sites has brought in a new wave of Internet marketing strategies.

In the past, Internet marketing strategies largely involved search engine optimization and pay-per-click advertising alone.

Today, the table has turned. With Social Networking, you can get a lot of prospects without spending a dime if you can pay the price. This is of real benefit to small businesses where cash is usually a problem.

To benefit effectively from Social Networking, you need to take a few things into consideration:

Master the art of Timing before you Implement Social Networking

It would be suicide to invest your time in Social Networking at a time your business is really struggling, and you have little or no time to engage your audience.

Social Networking requires time and dedication. At the initial stage of its implementation, you’d have to reply most private messages and comments you receive. These things take quite some time. Thus, it is more sensible to implement Social Networking at the time you can handle it.

Moreover, there are some basic Internet marketing strategies that should be in place before you begin social networking. These include search engine optimization, contents optimization, website optimization etc.

Develop a Clear and Powerful Marketing Plan

Do not implement Social Networking without a direction of what you aim to achieve.

Do you intend to redirect your audience to your website; get them to buy your products or just build a community where you can understand their problems and give answers? It is necessary to factor this into your Internet marketing strategies because it will influence how you will organize your pages on Social Networking sites

Commit Quality Time to Your Goal

Social Networking can be time consuming, especially at the outset. Give it the time it requires, and you would get huge dividends from it.

One reason you should pay more attention to social networking in the mix of your Internet marketing strategies is very obvious – Social Network is the latest fad among Internet users. All you have to do is, get your message to one person, and the whole world will certainly hear.

Look for Prospects Where They Are

One mistake many people make at first is to fish where crocodiles live.

To be candid, you’d agree that the prospects for your business are not everywhere. Even when your products can be used by everybody, there are still some sets of people who are in dire need of your products. That is where you should spend your time in Social Networking.

Consider the Top Social Networking Sites

It makes good sense to find prospects in the top Social Networking sites. This is because you are likely to get more people and locate more niche specific groups for your products.

You can begin with Facebook, Twitter and LinkedIn. Then, you would have to integrate all these platforms in such a way that communication in one place can update the others. One way you can achieve this is to make the Social Networking platform you are most comfortable with your primary point of action while others will receive feeds from it.

Final Words

Remember, people like to be talked with and not talked to. Ensure you engage your audience in meaningful conversations that contribute to your brand. In addition, implement other Internet marketing strategies to balance the mix.

Internet Marketing Strategies in 2011: 10 Solid Search Engine Optimization Tips

Today, most lasting Internet marketing strategies rely strongly on the foundation of effective search engine optimization. Also, the rate at which websites and blogs are increasing has made search engine optimization a necessary phase of effective Internet marketing strategies. In addition, search engine optimization techniques are evolving very fast as the struggle for power and yearn for better ‘user experience’ continues among search engines in 2011.

It is true that as the Internet changes, search engines change their algorithms and you also need to adapt to the trends. First, you need to be ready to implement SEO techniques with regards to the future, and thus avoid ‘black hat strategies’. Secondly, you need to stay abreast of changes in search engines algorithms to remain relevant on search engines. Thirdly, you should update your Internet marketing strategies regularly.

Below are 10 solid search engine optimization tips:

1. Build up your links: At the core of SEO is link building, especially inbound link building. It is extremely important that you get votes from other quality sites (by getting inbound links) because of the number of low quality pages on the Internet today.

2. Install Web Analytics on Your Site: You must have set a goal or objective you intend to achieve for your website. Web analytics will help you know where you are and how you are faring in this regard. Additionally, it will help you easily recognize which of your Internet marketing strategies is producing results; whether you need to put in more effort in some areas or change your Internet marketing strategies altogether.

3. Incorporate a Sitemap on Your Site: A sitemap will assist search engine spiders to crawl your site effectively. In addition, ensure the contents of your website favor search engine spiders.

4. Build a Solid Blog or Site: This forms the true foundation of Internet Marketing just as Link Building forms the foundation of Search Engine Optimization (SEO). Today, building a solid site involves providing engaging contents; easy navigation buttons within the site; and appealing site aesthetics.

5. Optimize Your URLs: Ensure they are SEO friendly. One way to do this is to ensure you include your keywords in URLs. Additionally, use more of hyphens instead of underscores in your URLs.

6. Try Pay-Per-Click Advertisement: As the competition for space in search results increase, Pay-Per-Click helps you in two ways. First, it drives in traffic to your site. Secondly, it improves your page rank.

7. Incorporate some internal linking: To do this correctly, use the keywords you are promoting (on that page you are linking to) as anchor text. This will help tell search spiders what the page is about. Very importantly, link to new pages from older pages since they often have higher page rank.

8. Incorporate Social Media: If you haven’t done this, it is high time you tap from this endless source of traffic. For example, social networking sites will bring you traffic in two ways:

With a good profile or landing page on Facebook, Twitter etc, you will be able to redirect a lot of traffic to your site. Thus, they provide more channels of incoming traffic to your site. Secondly, having their buttons on your page will help your readers instantly ‘like’ and ‘share’ your contents.

9. Video Submission and Blogging: The use of videos to attract traffic and create quality links is more important today than ever. As broadband Internet access increases the access of Internet users to quality videos, its role in Internet Marketing is more obvious. Additionally, blogging helps to retain your visitors and create effective backlinks.

10. Vary Your Sources of Traffic: Lastly, smart Internet marketers have learnt to be prepared against the unpredictable and frequent changes in search engines algorithms. They combat these sudden changes by diversifying their sources of traffic – subscriptions, blog, forums etc.

Finally, remember that effective search engine optimization requires patience. You first have to build reputation on search engines before you can begin to generate huge amount of traffic. So, ensure you stick to white hat techniques in all your Internet marketing strategies while you wait.

The 3 Greatest Tips You Need to Get More Traffic to your Site

You may experience extreme difficulty in attracting more visitors to your site for several reasons. However, the major causes of low traffic are improper mindset and inadequate knowledge. One or more of these problems are consistently seen in starters also.

Interestingly, experience reveals that the process of getting traffic to a new site or increasing the amount of existing traffic requires 3 major virtues – patience, consistency and hard work. These virtues may be quite difficult to acquire because of the nature of activities on the internet – speed, ease and inexpensiveness.

Also, because of the ease and low cost of setting up a website as against opening an office, it is quite normal for anybody to be reluctant to exercise patience, consistency and hard work to build traffic to his or her site. The only option in this case is to outsource this aspect of your business.

Otherwise, let’s get to business:

More Traffic to Your Site Requires Some Patience

Patience is extremely important in building traffic, whether from search engines or other means. Note that search engine optimization is very fundamental in getting organic search traffic, and it requires a lot of patience. For a new site or previously redundant site, you need to build link popularity, page rank and optimize its on-page and off-page contents. After doing all these, you have to wait to get noticed by search engines. Lack of patience during this period can get you discouraged.

More Traffic to Your Site Requires Some Consistency

The second most basic trait you need to succeed in driving more traffic to your site is consistency. Once you are set on a course of action, you need to follow it through. For instance, consistently updating your site is a prerequisite for search engines robots to visit your site more often. In addition, you must be consistent in your keywords utilization and optimization on the website.

More Traffic to Your Site Requires Some Hard work

Finally, this is very important. Building traffic requires initial hard work over a period of three to six months or even one year. This may not be hard work if you begin with the right mindset. However, you’d require less work after you have built a good reputation.

Basic Techniques of Building More Traffic to Your Site

The process of generating traffic is still old and sound. Once you understand the basic idea, you can go off and get more traffic at will.

Below are the basic techniques you need to know in order to attract more traffic to your site:

  • Search Engine Optimization
  • Social Media Marketing e.g. blogging
  • Social Networking e.g. Facebook
  • Social Bookmarking e.g. delicious, digg
  • Article Submission
  • Forum Posting (with relevant profile link)
  • Guest posting
  • Directory submissions
  • Commenting on blogs
  • Press releases

A Common Mistake in Building More Traffic

Many people begin building traffic by using social networks and bookmarking services. This approach is faulty because it neglects the foundation. It is like building a house without a foundation.

It is much advisable to first spend quality time to optimize your website for search engines. Work on your keywords, backlinks, popularity and page rank. This can then be followed by social networking or social bookmarking. This is important because, social networking and bookmarking always require constant attention to get daily traffic.

Above all, continuously growing your traffic is very important, and there is only one way you can achieve this – quality content. Your web traffic will gradually increase, and people will naturally gravitate towards you if you consistently post good content.

On Page Search Engine Optimization

What is on page search engine optimization?

A website needs to be promoted for several reasons. These reasons include potential traffic reaching your website.

Do you know that no matter how impressive your website content is, you cannot earn any profit out of it if nobody reads it. Traffic is the life, blood and sow of your blog. You really need to focus on offering attractive, relevant, impressive, substantial and informative content to your visitors’ period.

Now, where do people look in for a lot of information on the World Wide Web? They look up to a lot of search engines such as Google, Yahoo and MSN to avail the kind of information they want. Now, in order to get a lot of traffic to your blog, it is very important for your blog to rank really high on search results pages of any of the famous search engines.

When anyone searches for a specific piece of information, he or she reaches out to a search engine and rely on the top results and in case, your blog is there, he or she will reach you!

The actual process of getting your blog or website on to high rankings on search results pages is known as on page search engine optimization.

Professionals in this field can help you achieve your target in this regard.

There are also a lot of other methods in this regard. You can easily go for a lot of keywords insertion here to make your website more interesting, relevant and substantial.