So you want to market your products or services using video sharing websites like Youtube? There are several ways to get your message across your target audience.
Youtube is one of the more popular online video sharing websites, and commands a very large audience from many parts of the World. The exposure rate of an advertising venture using this website or other video sharing sites can exponentially grow using various sure-fire strategies.
There are 3 quick tips that one should know and follow if one wants to have a good start in marketing utilizing online video sharing sites.
Create a Funny or Interesting Video
Funny or otherwise intellectually-challenging videos often have a huge impact on different age-groups and social categories. A witty or funny video which shows the uses of your products or a funny skit with occasional remarks or comments about your product or website can have a very good effect on your campaign.
Trivia-related videos are also in demand on video sharing sites. If one is selling or promoting his personal brand of shoes, a good video showing the parts of the shoes and how the shoes were manufactured would make an interesting video. For computer-savvy individuals, an animated show on what a person gets if he or she wears those shoes could create an instant hit among viewers.
Make sure that your videos can be viewed by everyone. Do not plug or use vulgar, racist or sexual comments on your videos because these will surely get your video banned. Be wary of the age limitations for certain videos and try to capture a wider market by making your videos viewable by the general public.
Add links on your videos
A text link or watermarked link to your products’ page or your website’s homepage, strategically placed on your video is very important if you wish to maximize the Youtube potential. Although these links cannot be clicked by the viewers, there’s a good chance, depending on how the video is made and presented, that the audience will be enticed to view your website, most specially if you have created an entertaining video that sustains interest.
Viewers would often want to acquire additional information about a certain product, service or idea if the video that was used to present it has been successful in stirring awareness among its audience. Also, if one video captures people’s interest, more likely, a fan-base for upcoming videos coming from the same author is generated, and this creates a good traffic source for your website.
Links can be strategically placed or presented before the opening and after the closing scenes of your video. You may also opt to use third-party software to embed a watermarked text on your video while it is playing. That way, you can promote your product or website all throughout the video presentation.
Use the right keywords
Youtube requires the use of keywords or video tags to properly identify or categorize videos. Web marketers should research on the more popular tags used by viewers to arrive at a rival or competing video, and try to copy or use the same tags. Better yet, improvise by using alternate tags or more popular tags. This is one of the best ways to get your videos organized properly on Youtube and get a possible fan-base.