In this blog I have no intention to talk at length about website design. First you can get all the information you could ever need on website design and all the templates you could ever want simply by searching on Google. Second this is something you’ll have to customize for each unique client but I [...]

This is a really, really brief guide to search engine optimization just to give you a few ideas that should work quickly. SEO is a huge field with thousands of tricks and strategies so don’t look at this as being any kind of comprehensive guide or even a particularly accurate guide. It’s just a few [...]

It’s actually better if you want to be seen as a true expert that they get the real solutions customized for them straight from you one-on-one. People will pay 100-1,000 times the price for one on one mentoring than they’ll pay for pretty much exactly the same information presented in product form. What you want [...]

You’ll make far more money and have far less hassles by offering a full website solution. You do everything and charge a premium. You have control of their website, their autoresponder (you control the list)…everything related to the website. And you charge a substantial set up fee and ongoing fees. The biggest problem most small [...]

A stack of testimonials from your clients can be very handy when you’re talking to new prospects and to put on your website and in any promotional literature you create. If you followed the process for getting referrals we just went through you’ll also notice the ideal opportunity to get testimonials. As they’re telling you [...]

The best time to ask for a referral is when your client is telling you about how your service has helped them. You will get clients who are thrilled with their results. Imagine one of your clients says to you “I just made 3 huge sales totaling $5,500 and they all came from the website [...]

In online marketing we talk a lot about “viral” marketing…where your product gets recommended and read or bought by an steadily increasing list of people who also recommend it and so on. It’s like the doubling penny. If you double a penny every day for a year you end up with about 789 billion dollars [...]

If you’re charging by the hour to consult with clients you may not want to be all that accessible to people who haven’t paid to speak with you. But if you’ve decided it’s vital to answer your phone then set a 1-2 hour call in time every day. Tell your prospects and clients that you [...]