Internet Marketing Assistance | Steve Arun

Are You Serious Enough to Build Your Own Business Brand

Steve — Mon, 20 May 2013 02:50:12 +0000

The most successful brands in the world are not just typical brands which can eventually collapse; they are top brands that survive even in the midst of stormy times. If you don’t know how to play in business, then you would probably end up watching it blow in thin smoke at some point. A company’s brand is the basic key towards getting customers’ attention and loyalty; branding must never be taken for granted. A brand reflects what kind of commodity Read more

Crowd Funding 101 – Everything A Startup Business Need To Know

Steve — Fri, 10 May 2013 08:33:22 +0000

Starting up a business requires capital. There are many sources from which any potential business owner can get this capital, these include crowd funding.

Crowd funding is a process where funds are collected by approaching various individuals or organizations for various purposes. Most charity campaigns are funded through crowd funding. Today, it is not only to get donations but also to fund various business activities and also educational campaigns. It is also a common way through which most travel writers Read more

Crowd Funding For Startup Business-Low Risk Capital

Steve — Mon, 29 Apr 2013 12:34:40 +0000

The greatest challenge that faces every start up business is; getting enough capital to get started. Other than the seed capital, you must also have enough resources to sustain the business. Banks are usually the greatest source of startup capital for most business owners but this option requires collaterals, not to mention the tedious loan acquisition process. Most entrepreneurs don’t have the collaterals and the bank loan option is not appealing.

Alternatively, you may want to borrow funds from family Read more

How To Write A Killer Business Plan That Works

Steve — Mon, 12 Nov 2012 20:52:15 +0000

A business plan outlines the objectives of a business and defines the major aspects related to its operations, finances and marketing, all crucial to its success. The business plan has to contain feasible, executable and measurable ideas. It is with the business plan that you will be able to apply for alternative financing, get relevant certification from relevant government authorities and manage your budget. Writing business plan that works can be a bit complex but this article seeks to break Read more

How to Do Market Research – The Basics

Steve — Thu, 08 Nov 2012 17:46:50 +0000

Setting up a new business and successfully penetrating the market niche is one of the trickiest endeavors that entrepreneurs have to deal with as they seek to establish a market presence. A product or service can only be useful if it meets the needs of the users better than the competing one. It must however come with the right price tag and within the reach of the buyers (doesn’t always mean cheap).

Sometimes, you really may have to research more Read more

How to Choose a Brand Consultant for Your Business

Steve — Wed, 07 Nov 2012 03:28:12 +0000

It is not easy to select the right brand consultant for your start up business. In an industry with many well established players, you require a lot of research and proper understanding of your brand expectations to hire a competent branding agency for your business. You can however look into the following tips to tap on the best branding brains capable of propelling your brand to success as expected.

Understand Your Own Expectations.

The first and most important consideration you Read more

Success Stories of Famous Internet Brands and Lessons for Young Entrepreneurs

Steve — Sun, 04 Nov 2012 06:35:37 +0000

There are many respectable individuals running successful online businesses today. You will be forgiven for assuming that things came easy on their part, maybe luck or some form of family inheritance. The truth is, very few of the successful online entrepreneurs had an easy time setting up their brands.

People like Mark Zuckerberg started the giant Facebook from his college dorm. The same story is shared by Larry Page and Sergey Brin who found Google while attending Stanford University.

Every Read more

Funding a startup with friends and family

Steve — Sat, 03 Nov 2012 02:21:40 +0000

Even though many entrepreneurs rule out family and friends as crucial sources of seed capital, they are actually among the best. One of the main factors that discourage many startups from borrowing from family and friends is the fear to compromise relations, just in case things don’t work out. It is less complicated to source for capital from friends compared to other common sources like bank loans, angel investors or venture capitals. Just like any other source of capital, borrowing Read more

Angel Investment Funding Vs. Venture Capital investment for Seed Capital

Steve — Thu, 01 Nov 2012 17:28:45 +0000

As opposed to the current assumption that money is scarce, there is actually more money out there in the hands of investors. Any serious entrepreneur shouldn’t have a problem accessing capital to set up a business. What is currently being experienced is nothing different from the depression in 1930s that mould more millionaires in a single era. The historical low interest rates and the volatile stock market have prompted many high net worth investors to shift their attention to diversifying Read more

Credit-Card Blunders That Could Hurt Any Small Business

Steve — Tue, 30 Oct 2012 18:45:07 +0000

Setting up and successfully managing a new business can be challenging, risky and expensive. Statistics paint a gloomy picture of startup businesses and their survival, more than 70% collapse within ten years of operation. Businesses face numerous odds in the market, but the most common flaw that most startups commit that eventually result in their peril is poor usage of their credit cards. Managing of accounts is not easy, not only to individuals, but also for business, which hurts their Read more

Five Main Factors to Consider to Successfully Apply for a Startup Bank Loan

Steve — Mon, 29 Oct 2012 02:15:16 +0000

It is not easy to raise sufficient capital for your startup business, especially through a bank loan. To obtain a bank loan, you have to undergo lengthy and cumbersome processes, which can even be frustrating. Furthermore, banks are usually skeptical about investing in new ideas since they are equally likely to fail, as they are to succeed. There are however some strategies that you can employ to boost the chances of the bank’s approval of your bank loan.

1. Write Read more

Tips On How to Attract Your First Clients

Steve — Thu, 25 Oct 2012 06:02:52 +0000

Attracting the very first customers and turning them into loyal and regular clients is a desire for every startup business, but not an easy one to achieve. You need to reserve a place in the market and earn revenues to meet the startup costs that are usually high. You might have the best product or service in the market, but that alone cannot attract customers. There are a few strategies that you can enforce to claim your place in the Read more

How To Overcome Competition From Established Players

Steve — Tue, 23 Oct 2012 22:38:14 +0000

For any new entrant in business, it is hard penetrate and claim a favorable place in the market. This is especially true when there are established players who present serious competition. Through the right strategy, it is entirely possible for startups to overcome competition presented even by reputable companies and brands. Every entrepreneur must craft a marketing plan, which should include market analysis and study of the competitors and their place in the market. This is the time for startups Read more

How To Choose The Right Name For Your Business And Products

Steve — Sun, 21 Oct 2012 19:04:52 +0000

People have asked, what is in a name? Well, when it comes to business, a name can be the business itself. The brand name is what creates and projects an image of your business in the eyes of the target market. Through branding, your business personality is created and appeals to your customers. Branding is so much more than just the name of your business and products. It is about your logos, colors, marketing and PR efforts. It is actually Read more

Five Things Entrepreneurs Must Know About Angel Investors

Steve — Fri, 19 Oct 2012 07:15:46 +0000

Finding an angel investor for a start-up business might be a good idea, but not always an easy one. Many entrepreneurs usually draft very convincing plans and proposals, book appointments with dozens of angel investors and make their presentations to numerous angels, hoping that at least one of them will be convinced enough to invest in the business. They later feel dejected when none accepts to fund the business. It is less productive to hit at a large number of Read more

How to Raise Seed Capital for Your Startup Business

Steve — Sat, 06 Oct 2012 18:52:30 +0000

Many startups suffer from one main common challenge; insufficient capital. It has never been easy to find finances for new businesses mainly because of the high risks involved. Well established companies today had to start from somewhere and very successful entrepreneurs today were at some point turned away by their target investors.

The most common and preferred source of income for a business is usually using up personal savings or borrowing from family and friends, but you cannot raise sufficient Read more

All You Need to Know About Angel Investors and Your Startup

Steve — Tue, 02 Oct 2012 16:43:28 +0000

Many startups face financial hardship that is only solved by attracting investors who float the much needed financial resources to the business. Angel investors, also known as business angels, informal investors or just angels, are wealthy persons who fund start-ups in exchange for some ownership equity in the business or convertible debt. An increasing number of angel investors form small angel networks or groups to collectively share research and merge their investment resources.

An entrepreneur working with an angel investor Read more

The Ultimate Small Business Guide To Branding, Advertising And Promotion

Steve — Fri, 28 Sep 2012 12:10:24 +0000

Branding is an important term that is unfortunately often misunderstood and wrongly used alongside marketing and advertising. Understanding branding, advertising, marketing and promotion and how they all fit together is crucial since they all play a significant role in any product’s lifecycle. Researchers have established that companies and business ventures that set out to market their products and/or services with little knowledge of their exclusive brand identity have a high likelihood of failing to realize their expected return on investment.

Reasons Why You Must Diversify Your Business To New and Emerging Marketing

Steve — Tue, 25 Sep 2012 17:07:02 +0000

Starting and running a business successfully involves a line of activities, forethought, research, analysis, superior quality products and services, skilled workforce, strategic location…the list goes on and on. Of the many factors that trigger success in business, the customer, the products and quality of customer services are the three key components. To some businesses, it is not always hard to find customers who embrace their products and services, especially if the quality is good enough. That doesn’t however guarantee success Read more

How to Promote Your Brand on Social Media Effectively

Steve — Sat, 22 Sep 2012 06:14:54 +0000

Social media networking sites are not only the most successful medium of communication among friends and families, but also serve as the perfect platforms for businesses, small or large, to promote their products and services online. Marketers are today outdoing each other on Facebook trying to attract as many likes as possible or Twitter seriously attempting to draw as many followers as possible or on Pinterest and YouTube. It really doesn’t matter whether it is a multimillion international corporation or Read more

Increasing Your Online Holiday Sales

Steve — Tue, 18 Sep 2012 19:53:12 +0000

Many businesses rake in huge profits as a result of improved sales during holiday seasons. The sales made during the festive seasons for many businesses make up the largest revenue for a whole year. With high sales targets, marketers are usually exceedingly stressed during this period as any slip in the holiday sales, especially to small scale businesses could result into bankruptcy.

1. Optimize your Website for Search Engines

Online businesses rely on websites to reach out to their customers. Read more

7 Tips to Monetize Your Website Effectively

Steve — Fri, 10 Aug 2012 20:31:38 +0000

Your goal to create a website should be to earn from it as much as possible. Without effective monetization for your website, you won’t be able to achieve this goal. Here are 7 tips to monetize your website effectively:

1. Publish quality content

You can’t monetize your website effectively without writing quality content that is valuable for your visitors. Be helpful with your content. Writing low quality articles and submitting those articles to your website will lower your Read more

10 Ways to Increase Your Blog Subscribers

Steve — Tue, 07 Aug 2012 20:25:38 +0000

One of the greatest satisfactions as a blogger is to have lots of people following and subscribing to your blog. But, it’s not only that. You will also have more opportunity to earn more from your blog. Here are 10 ways to increase your blog subscribers:

1. Ask people to subscribe

The first thing you need to do is to ask your readers to subscribe to your blog. If you don’t ask perhaps your readers won’t know about Read more

7 Tips to Create Super Content for Your Website

Steve — Fri, 03 Aug 2012 20:19:21 +0000

No matter what the topic of your website, people come to your website to find good content. If they can find good content in your website, they will keep coming back for more. But, what if you can give them super content? How your visitors will react to that content? They will bookmark your content and read it over and over. They will also share your content to their friends and family through email and social media platforms. So, how Read more

Negative SEO: The Other Side of SEO World

Steve — Fri, 25 May 2012 12:45:54 +0000

Many of you will be familiar with the phrase ‘SEO’, it stands for Search Engine Optimization and is the means of manipulating sites and data to ensure that websites finish at the top of the Search Engines Results Pages (SERPs for short) for specific keywords.

The industry is a massive one, with companies spending huge sums of money to ensure that their sites are the ones found in the search engines. After all, the search engines send traffic, Read more

5 great traffic sources other than the Search Engines

Steve — Fri, 06 Apr 2012 15:03:24 +0000

If you’re establishing a site nowadays, one of the first things you’ll want to think about is how you will get traffic to it – after all, the more visitors your site has, the more popular it is, and without them, there’s no reason to invest time and hard work into the site, either.

Search engines are by far the biggest source of traffic you can find online – most people search for something on Google, Bing or Yahoo (which Read more

Questions to Ask

Steve — Wed, 04 Apr 2012 08:26:18 +0000

When you talk to a business owner some questions will work better than others at breaking the ice and at getting the information you need to be of genuine service.

Here are some questions you’ll find helpful:

“How long have you been running this business?” “How did you get started in this business?”

These are both rapport building questions. When you ask a question like this LISTEN to the answers.

Be genuinely interested in the business owner you’re talking to.

How to properly optimize your images for Google Image Search

Steve — Thu, 05 Jan 2012 17:00:44 +0000

Search engine optimization, also known as SEO, is a pretty important part of the online world nowadays. While their importance has diminished in the past few years because of the rise of the social networks, with Facebook having more daily views than Google in the US already, Search Engines are still the main driving force for new and recurring traffic to almost all the websites on the Web.

Getting a site to rank on the first page for any main Read more

Link Building Techniques That Never Get Old

Steve — Fri, 16 Dec 2011 11:07:50 +0000

Credit AM

In this article you’ll discover age old link building techniques that anyone can take advantage of. Although internet marketing moves at a fast rate and things can adjust overnight – these kinds of links should last the test of time.

Three Way Linking

Unlike reciprocal links where site A links to site B and vice versa, another way to build links to your pages is through three way links. In order to Read more

Advanced Link Building Strategies

Steve — Thu, 20 Oct 2011 19:26:59 +0000

This article will discuss some of the most advanced link building strategies for getting links and how to go about implementing them. So if you have got yourself in a bit of a rut when it comes to finding new link building opportunities, then this is possibly the best article you will ever read.

Creative Google Link Building Searches

Google is your best friend and you should treat it as such. When you really think about what you’re trying to Read more