When you are building your site on the web, spare a minute or two, to check certain important details, to ascertain, if your website is ready for online shopping.
What you need to find out will he the same for your potential clients, who will come to your site, for online shopping.
Typical customer queries will be
- Are you trust worthy?
- Do you have what I need?
- Why should I buy from you and not else where?
- Am I inclined to go somewhere else?
These are the questions; you need to address yourself or if as most of the customers coming to your site, will have little time in patience
So here are a few tips to help you analyze your website.
Is the site safe and secure?
Have you taken adequate measures to protect the security of transactions and information of your costumers by becoming a member of any “safe-shopping scheme? Once you have established that your site is safe and secure, you need to display appropriate security logos and signs on your site, to communicate to the visitor that logos bearing “Verisign” or Word play” are quote useful. Similarly feedback from yours existing clients, will go a long way in persuading the visitors to your site, about their safety concerns and project you as a reliable site.
Is your site professionally designed?
What are the indicators of a well designed professional site; right choice of colors, images, text etc. following per meters will help you in this regards is the navigation on the site, easy and you don’t get the feeling of being lost in the site.
- Is uploading the site, quick enough
- Does it spell in clear terms, the advantages of buying from you?
- Site should use the latest browser technology, for a professional look.
This will help you to ensure that your site is friendly to the users. You must conduct a site usability study, to amass more information on how to make your site look wonderful.
Is the content quality high and the offers?
Ask yourself, why anyone would like to shop at my site.
Are you making any special offers of quality goods and cheap prices? Are reviews of the products you propose to sell, available to the visitors? Is it possible for them to create a wish list of gifts, for their beloved ones?
Why should one be compelled to buy from your site?
Display of delivery details plus costs
Is it easy to find details of delivery terms and conditions and the price involved in shopping? Offer all the details clearly, to help the customers arrive at 9 decisions. He can do so, only if you are able to provide them the relevant information, prior to the purchase.
Display contact details
You must display contact details on your site, clearly, to dispel the motion that you are trying to hide behind a screen. list your telephone no, e-mail address, physical address for correspondence name of contact persons, timings of contact etc, clearly to give the buyers a feeling the you are dealing in a transparent manner and there is nothing sinister about you Photograph of yourself and a word about your business, are quite helpful in building the confidence of your buyer.
Follow these simple tips and create a wonderful online shopping site, with an increasing number of hits everyday, resulting in soaring profits, from your site.