Virtual Marketing Assistant | Steve Arun » keywords

Useful tips to expand negative keywords

Steve — Mon, 03 Nov 2008 11:02:42 +0000

The quality score mechanism is widely implemented in all major PPC platforms. This has made the concept of CTR or click through rate even more important than it was before. Broad match and advanced matching options usually allow all your services and products to be found on the internet. The best part is that the phrases you thought never existed can also be search terms and phrases that you can show on your ads.

Here are some superb tips to follow in order to build negative keyword lists.

Personal data:
Remember that your personal analytics can be a superb source of negative keywords. Here you should look at your organic data in conjunction to the PPC data. You need to print out a monthly keyword report and highlight negative terms.
Google’s keyword tool:
Don’t hesitate to use free google tool. Paste in your keywords and make sure you select the ‘use synonyms’ checkbox.
Organic search results:
Try to set your search results to display 100 results. Visit websites and take down negative keywords.
Adsense and other ads:
Do a search for your keywords. Your keywords should not be displayed for keywords related to their product.
Thesaurus:
It is very important to use a thesaurus. It will expand your Negative keywords list to a great extent and also expand your main keyword list. Also try to find variations of your variations.
Industry related:
Make sure that you use your own knowledge of industry and product.

Choosing optimum keywords and key phrases

Steve — Tue, 28 Oct 2008 06:34:00 +0000

Opting for keywords and key phrases for SEO is really difficult especially if you are expecting great results. Experts feel that choosing key phrases and keywords is an art. In case, a web professional is not able to opt for the best and the most appropriate one, he or she will not get the desired results.

Here are some tips you can follow to make sure that you are opting for the best of keywords and key phrases:

Genre oriented:

It is really important to choose keywords and key phrases that are genre oriented. This means that the words you choose should exactly match the overall theme of your website.

Unique keywords:

Make sure that the keywords and key phrases you opt for are unique. This will have less competition and you can easily win a good rank on search engines.

Natural keywords:

You must make your keywords and key phrases read naturally. This will make them go unnoticed and the search engines will not penalize the attempt of increasing page ranking.
Use keywords in your Alt and Meta tags:
You are looking forward to using keyword misspellings, use them in Meta and alt tags because these are not visible.

Domain names and keywords:

It would be wise to insert famous keywords in your domain name and in page names.

Keyword tools:

You would also get keyword tools that will help you opt for the best keywords and even insert them in the appropriate places.

Ways to use keywords effectively

Steve — Mon, 27 Oct 2008 06:30:53 +0000

The use of SEO is very important for your website. Now this means you need to use appropriate keywords on the website in order to increase the significance of the content. However, what most people do is to over stuff their website with keywords. This tend to put the search engines off as they think that this has been done deliberately to increase webpage ranking.

Here are some suggestions on using keywords on your website to increase ranking and audience visiting to the website:

Use the keyword at least once in your page title or the tag. </li> <li>Use it at least once in your Meta Description tag. This will facilitate convincing the users to click on your search results.</li> <li>Use the keyword one in your Header tag. Make sure that the title is on the main heading. </li> <li>Use the keyword in one of your subheads. </li> <li>Include keywords at least four times in all on the total amount of body text. </li> <li>In case, you have images on your page, you must add it to the <alt> tag. </li> <li>Always add your keyword to link in other web pages of your website. These links should be pointing to the page you actually want to rank.</li> </ul> <p>If you follow all the tips mentioned above while adding keywords to your websites, you can effectively optimize, it for users. This will enhance your website’s ranking as well.</p> <p>All the best!</p> </article> <article> <h1>How to increase traffic with Long tail keywords</h1> <p>Steve — Sun, 19 Oct 2008 07:20:47 +0000</p> <p>Long tail keywords are the biggest source of increasing free traffic to your website. You can include Long tail keywords in your blog title as well as blog contents. </p> <p>These are phrases that comprise of many words. The term is a brain child of Chris Anders of the long tail. The best thing about Long tail keywords is that only a few sites will match these. Hence, obtaining higher ranking for these keywords is really easy. Long tail keywords can also be referred to as an answer specifically targeted to a question from a topic that also provide good results. </p> <p>There are several benefits you can enjoy via using Long tail keywords:</p> <p>Here are some of the benefits you can enjoy via using Long tail keywords:</p> <ul> <li>Long tail keywords lead to greater amount of conversions. You would get visitors coming from multiphrase search queries. The best part is that these visitors will purchase or get more converted on recommendation or affiliate programs.</li> <li>Long tail keywords are very easy to rank. Hence, it is much easier to let your website rank well on the search engines. </li> <li>Long tail keywords will direct more amount of visitors to your website. If you target Long tail keywords, you will get more search engine traffic as you will have many pages indexed and ranking for specific phrases. </li> <li>With Long tail keywords, you will get good monetization potential. </li> </ul> <p>If you are serious about increasing traffic on your website you need to trust Long tail keywords.</p> </article> </main></body></html>